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Virtual Campfire: Passing the Torch: Guiding Firms Through Leadership Change

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January 21 @ 2:00 pm - 3:00 pm EST

Aging partnership models and shifting talent expectations have made smooth leadership transitions more critical than ever. In this session, we’ll explore how marketers can support succession planning by shaping narratives, managing internal communications, and helping firms navigate the human side of change. Join us to discuss real examples, smart do’s/don’ts, and the role marketing can play in continuity and confidence.

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The Association for Accounting Marketing (AAM) is an association of accounting firm professionals who impact a firm’s growth and sustainability. Members include marketers, business developers, CPAs, firm administrators and businesses that serve the accounting industry. Through industry-leading networking, educational resources and thought leadership, AAM elevates the stature of practice growth, focusing on growing people and, hence, the accounting practices that employ them.