Virtual Campfire

Discover key insights on leveraging data-driven strategies, measuring campaign effectiveness, and optimizing marketing ROI. We'll consider questions like: How can we harness data to better understand client preferences and behaviors?…

Remember when social media was new? Us either. A new social channel or community seems to lauch every year. What channels are still relevant? How are you feeding the social…

Join us for our first AAM Virtual Campfire of 2024, where industry marketers will gather to reflect on the wins, strategies, and trends that defined the accounting marketing landscape in…

Join us to explore the practical applications of AI in accounting marketing. We'll discuss how AI tools are currently being used to streamline customer interactions and enhance marketing strategies. Share…

Dive into the practical world of Data Analytics with us. This session is all about sharing experiences and strategies for using data in marketing decisions. Whether you're just starting or…

Dive into the dynamic world of content marketing, surveying a variety of formats and content types for each phase of the client journey. Together, we'll delve into innovative content strategies,…

Join us to unpack the key takeaways from this year’s annual Summit. This discussion will revolve around lessons learned, the strategic goals we set for the conference, and most importantly,…

Cross selling remains a major challenge for many accounting marketing teams. Join your AAM colleagues as we share our real-world experiences and practical tips for promoting, incentivizing, and reporting on…

Explore the foundational tools and technologies that power effective marketing in our upcoming session on the Marketing Tech Stack. Join us as we dive into discussions on choosing the right…

Join a lively conversation with fellow accounting marketers as we explore the essentials of personalization and segmentation in our field. This session offers a chance to share experiences and learn…

Delve into the crucial topic of budgeting in our next roundtable discussion. In this session we’ll share best practices for planning, allocating, and managing marketing budgets effectively. Learn from peers…

Join us to discuss how different firms use strategic plans at the firmwide, practice, and industry levels. Explore strategic planning as a framework for goal setting, and explore the many…