Virtual
Events
AAM High! Webinar: From Ideation to Implementation: Starting a CX Program from the Ground Up
Client Experience (CX) isn’t just a buzzword; it’s a powerful differentiator. A strong CX strategy drives client loyalty, improves retention, increases profitability, and enhances competitive positioning. So, when firm leadership…
AAM Panel Discussion: Growth with Intent: Shaping Your Firm’s Growth Culture Point of View
Firms aren’t talking about if they intend to grow. It’s how they are going to grow. One look at the headlines will tell you that no two firms are alike: from hiring growth officers, to…
New Member Welcome Call
So you've joined the Association for Accounting Marketing... Now what? Join us for an open discussion about what it means to be an AAM member at our New Member Welcome! This…
DEI Webinar: Inclusive Events, Stronger Brands: Safeguarding Your Brand and Your Guests
Every event you host is a reflection of your brand, and every detail matters. In this engaging session packed with real-world stories, Tracy Stuckrath will guide you through the critical…
Learning Lab: Designing a Website that Looks Good and Generates Quality Leads
Course Overview: In this session, learn how Kernutt Stokes took their generic, clunky, and inconsistent website and transformed it into a more modern, visually appealing site that drives qualified people…
Virtual Campfire: Strategic Expansion
Ready to take your firm to the next level? Join our roundtable to explore the exciting opportunities of strategic expansion. We'll dive into best practices for adding new service offerings…
AAM High! Webinar: Rebrand Secrets: Lessons for Marketing Leaders from Award-Winning Rebrands
Go beyond the glossy logos and brand guidelines. In this candid interview-style webinar, marketing leaders Becca John’s (formerly of Rea) and Jeshanah Fox of Brown Plus pull back the curtain…
AAM Learning Lab: Advanced Canva Hacks I Wish I Knew Sooner
Course Overview This advanced Canva course is designed to help participants enhance their design skills and utilize Canva's advanced features to create professional and eye-catching designs. The course includes hands-on…
AAM High! Webinar: From Plan to Pipeline: How BD and Marketing Teams Build and Execute Growth Together
Growth doesn’t happen by accident. It takes intention, alignment, and execution. In this practical, one-hour session, growth and marketing leaders will walk through what it really takes to build and…
Virtual Campfire: CX: Client Feedback
Ready to turn client feedback into your secret weapon? Join our lively roundtable where we'll uncover the art of gathering, analyzing, and acting on client insights. Learn how to transform…
Learning Lab: Creating Better Videos: Video Production for Any Skill Level
Course Overview Take your video skills to the next level. We’ll start with a quick refresher on the essentials - framing, lighting, and audio - before diving into practical ways…
AAM High! Webinar: The Strategist’s Playbook: Marketing Skills That Win the C-Suite
Tired of being seen as “just marketing”? Marketing leaders are uniquely positioned to shape the growth and direction of accounting firms. This session will show you how to position yourself…