AAM Learning Lab: Advanced Canva Hacks I Wish I Knew Sooner

Course Overview

This advanced Canva course is designed to help participants enhance their design skills and utilize Canva’s advanced features to create professional and eye-catching designs. The course includes hands-on activities and practical applications to ensure participants can apply what they’ve learned immediately.

This course is important for marketers because it equips them with the skills to create professional, consistent, and visually appealing content that builds trust and credibility. By mastering advanced Canva tools, they can streamline design processes, customize branded visuals, and produce engaging content for websites, reports, social media, and client communications. With the increasing importance of digital marketing, especially in professional services like accounting, this course helps marketers stand out in a competitive market while maintaining brand integrity across all platforms.

What you will gain:

1. Unique Designs: Create professional, customized visuals that reflect your brand and stand out from templates.
2. Faster Workflow: Learn time-saving tips to speed up your design process.
3. Better Content: Design mobile-optimized and engaging social media content with advanced tools.

Audience

• AAM members and non-members
• Experience level: intermediate for firms of all sizes
• Hands-on practical application

Participants must have a paid Canva account and know their account login to participate in this fast-paced, interactive session. Prior knowledge of the software is a must. The basics will not be covered. Effective, high-speed Internet is also required.

Speaker

Becky Livingston | Owner/CEO, Penheel Marketing

With 20+ years of accounting marketing experience, Becky Livingston is a seasoned practitioner that embraces learning and knowledge sharing. As a veteran college professor, her courses focus on interactivity, idea sharing, and learning in a fun environment. Additionally, over the past 13 years, she has written four accounting marketing-related books and presented at dozens conferences and webinars. She also writes a monthly marketing blog for CPA Practice Advisor, plus a quarterly article for NJ CPA Magazine. In 2024, she was recognized as a Top 25 Accounting Influencer by Ace Cloud Hosting. Becky is also a 13+ year active AAM member. You can follow Beck’s marketing agency, Penheel Marketing, on Facebook, LinkedIn, YouTube, Instagram, and Pinterest.