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AAM High! Webinar: Rebrand Secrets: Lessons for Marketing Leaders from Award-Winning Rebrands

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September 18, 2025 @ 1:00 pm - 2:00 pm EDT

Go beyond the glossy logos and brand guidelines. In this candid interview-style webinar, marketing leaders Becca John’s (formerly of Rea) and Jeshanah Fox of Brown Plus pull back the curtain on their award-winning rebrands. Learn how they made the case for change, navigated internal politics, and turned bold branding decisions into firm-wide success stories.

Presented and facilitated by the storied brand consultancy, Resound, this 60-minute webinar will help firms of all sizes as they navigate the decisions and processes needed to transform their brands for the modern era.

Whether you’re considering a full rebrand or just looking to tweak your firm’s positioning, messaging, or look, learn from the best. Come join the conversation!

Speakers

Mike Jones | Resound Creative

Mike is an award-winning brand consultancy owner, author, speaker, and strategist, helping accounting firms make their brands remarkable with authentic identity and storytelling. When he’s not doing all that jazz he’s building LEGO with his kids, reading a history book, or drinking a good cup of coffee…sometimes all three at the same time.

 

Jeshanah Fox | Brown Plus

Jeshanah is the Marketing Director at Brown Plus. In her role, she focuses on aligning the strategic vision of the Firm with marketing initiatives and being the custodian of the brand. She also oversees the Marketing Department at Brown Plus. Beyond her marketing responsibilities, she is also a key part of the leadership team at the Firm, assisting with the Firm’s strategic plan and culture initiatives, as well as being a champion of increasing the Firm’s initiatives to drive change in the Firm.

Becca Johns | Becca Johns Consulting (Formerly of Rea & Associates)

Becca Johns is the owner of Becca Johns Consulting, where she helps accounting & advisory firms navigate growth and marketing strategy with clarity and confidence. She formerly led the marketing & growth function at a top 100 advisory & accounting firm, where she led firmwide marketing strategy initiatives. She most recently spearheaded a full rebrand and website launch, guiding the process from internal buy-in through execution. She has been an AAM member and volunteer for 20 years, including serving as President of the Board from 2020-2021 and is a member of AAM’s Hall of Fame.

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The Association for Accounting Marketing (AAM) is an association of accounting firm professionals who impact a firm’s growth and sustainability. Members include marketers, business developers, CPAs, firm administrators and businesses that serve the accounting industry. Through industry-leading networking, educational resources and thought leadership, AAM elevates the stature of practice growth, focusing on growing people and, hence, the accounting practices that employ them.