Virtual
Events
AAM High! Webinar: The Evolving Role of the Marketer
They say the only constant is change - and that seems to be true in our profession as well. As accounting marketers, how have our roles changed and where are…
Business Development Roundtable: Business Development Compensation
It’s time to address the elephant in the room – Business Development (BD) compensation! We are all curious to find out how and how much BD professionals are compensated. AAM’s BD…
New Member Welcome Call
So you’ve joined the Association for Accounting Marketing… Now what? Join us for an open discussion about what it means to be an AAM member at our New Member Welcome! This…
Virtual Campfire: Recruiting Marketing- How are you fighting (and hopefully winning) the talent war?
Potential employees might be the most important audience we can target. What does "recruiting marketing" mean in your firm? What best practices are you transferring from client acquisition strategies to…
AAM High! Webinar: When a Trend Becomes an Opportunity and How to Market It
It’s not unusual for a partner to return from a conference with an idea for a new service, or a regulation changes that creates an opportunity almost overnight. How should…
Virtual Campfire: Accounting M&A is the New Black
It feels like there is a new accounting firm merger announcement every week, or at least every month! If you're a marketer in an acquiring firm, what have you learned…
AAM High! Webinar: Differentiating with Anywhere Work and Remote Client Services
If you’re building a specialty practice or industry niche and feeling geographically constrained, or you have team members who resist the commute to clients, positioning your firm for remote client…
New Member Welcome Call
So you’ve joined the Association for Accounting Marketing… Now what? Join us for an open discussion about what it means to be an AAM member at our New Member Welcome! This…
Virtual Campfire: Lead Gen Campaigns
Everyone used to talk about the funnel. Now the funnel has flipped up-side-down, or been scrapped all together. Please come prepared to share how you're attracting leads, qualifying them, moving…
AAM High! Webinar: Are you Ready to be a Challenger?
Let’s face it. Accounting marketers are in uncharted territory. The Post-COVID market is very picky, AI is turning our traditional bread & butter services into toast, and M&A is creating…
AAM High! Webinar: A Marketer’s Road Map to Driving Sales Culture
While marketing and sales are both tasked with driving awareness, leads and ultimately revenue to the firm…the paths are very different. If your already full plate of marketing duties also…
LGBTQIA+ Listening Session
One of the most significant ways AAM has grown as an organization is from the ideas we've gained from all of you. In June, and moving forward, AAM's DEI Committee…