Discover the Top 3 Trends Shaping Accounting Business Development in 2025!
In this video, we dive into the game-changing trends redefining the accounting profession, from private equity’s (PE) transformative influence and its demand for scalable growth, to the revolutionary role of artificial intelligence (AI) in lead generation and the newfound synergy between marketing and business development. We share real-world examples and actionable insights to help firms navigate these shifts, seize opportunities and stay ahead in a competitive market.
About Bob Silvy
Bob Silvy is the founder of Level Four Consulting, a Kansas City–based business development training and coaching firm that works with law firms and accounting firms nationwide. With decades of experience in professional services sales and revenue leadership, Bob helps firms turn business development from an abstract expectation into measurable, repeatable growth. His work focuses on practical skills, accountability, and clear KPIs that demonstrate ROI from training investments. Bob is an active contributor to the Legal Marketing Association and the Association for Accounting Marketing, and a frequent speaker on coaching professionals to embrace and succeed at business development.
Welcome to CPA Growth Trends — your source for information, insights, tools and best practices to drive growth within an accounting firm.
Beyond the Database: Building a CRM That Fuels Business Development
Nikki Burgeson | UHY-US
In this episode, Chris Camara speaks with Nikki Burgeson about the critical role of CRM systems in business development, particularly within professional services.