Articles of Interest: 2026 AAM Summit Sessions

1. [Micro Learning Case Study] Strategically Creating Content that Connects – This session will cover launching an effective content strategy, starting with consistency first and then growing in complexity over time.

Jamie Miller from Marketing by Numbers and Cassy Clayman from Topel Forman will share their real-world experiences building a conent strategy from scratch. Attendees will leave with a clear framework for progressing from basic activities to advanced differentiation, ensuring content aligns with client needs and firm goals.

2. Brand & Content Strategy: Are your Communications and PR Department Embracing the Future or Stuck in the Past? – In this session, you’ll learn strategies to highlight your team, attract top talent and strengthen client relationships through clear and trusted communication in an industry where trust is essential.

Discover how to future-proof your firm’s brand and content strategy with insights from former television news anchor Jennifer Richardson. Richardson will share insights from her broadcast background and agency experience to help accounting marketers cut through the noise, uncover stories that showcase expertise and translate complex financial concepts into content that connects.

3. Driving Sponsorship ROI and Firmwide Buy-In – In this session, Bob Silvy from Level Four Consulting will expose the top mistakes firms make when planning and executing their conference sponsorships.

Attendees will walk away with a strategy to maximize their ROI as well as a pre-event go/no-go checklist, proven discovery questions and an ROI tracker, givingthem the confidence and tools needed to implement this strategy.

4. AI Strategy: Content Strategy in the AI Era – Attendees at this session will discover how AI is changing how audiences find and interact with thought leadership. Nathan Kamradt from Greentarget will discuss how AI-enabled discovery tools impact content visibility and how you can adjust your Generative Engine Optimization strategy.

5. The Art and Science of a Great Sales Conversation – This interactive session, led by Matthew Blank from Chronemic Consulting, will unpack the science and the art of a strong sales conversation.

Through role plays and real scenarios, attendees will learn how thoughtful, well-designed questions can open the door and how the ability to read and respond toa situation will set you apart. You will leave the session with a conversation roadmap to set your sales team up for success.

Learn more about these sessions and view the full Summit agenda here.