Events
Events
New Member Welcome Call
So you've joined the Association for Accounting Marketing... Now what? Join us for an open discussion about what it means to be an AAM member at our New Member Welcome! This call will provide an opportunity for you to: - Connect with other new members - Review member benefits - Learn about AAM Connect, the online…
Virtual Campfire: Seat at the Table
How do you earn, or expand, your influence with leadership on marketing strategy? What does it really mean to have "a seat at the table"? In what way can AAM and our community help each other build respect, credibility, approval and expanded budgets and resources? Facilitators Raissa Evans Raissa joined Weaver as head of digital…
AAM High Webinar: Discover the Benefits of Live Chat
Do you want to turn more website visitors into customers? Live Chat can help you get 6x MORE engagement from your website visitors - and turn them from browsers to hot leads in just a short conversation. Moneypenny's Head of Business Development, Stephanie Vaughan-Jones, will show you everything you need to know. You will learn:…
AAM High Webinar: Why Media Relations Still Matters For Accounting Firms
In this world of blogging, social media, e-newsletters, etc., don’t discount the power of media relations and news coverage. So-called “earned media” is a powerful way to elevate your brand, specialists, and key services. You know the stories you want to tell about your firm. Learn how to build out a successful media relations strategy…
Today’s Top Challenges for Large Accounting Firms
Program Description Join Lisa Simpson, Vice President of Firm Services for the AICPA, as she reviews what large firms rank as their top challenges. In addition, she’ll share insights from her conversations with firm leaders on how they’re addressing these pain points and what they’ve got on their radar for the future. About Lisa Lisa…
Virtual Campfire: Looking Back, Looking Forward
Pull out your analytics, look back at your strategic plans and New Year's resolutions and let's chat about what worked, what didn't, and what we're focusing on moving forward. Facilitators Raissa Evans Raissa joined Weaver as head of digital and lead gen in 2020, a full-service national CPA and advisory firm. She began her early…
Business Development Roundtable: What Does M&A and PE Really Mean to Firm Business Development Leaders?
The recent AAM Emerge conference – Growth Through Realignment – was largely focused on all things M&A and PE related. There were great speakers and fantastic topics presented. So, join our next BD Roundtable to further discuss some of the critical issues particularly relevant to firm business development leaders such as: The evolution of firm…
New Member Welcome Call
So you’ve joined the Association for Accounting Marketing… Now what? Join us for an open discussion about what it means to be an AAM member at our New Member Welcome! This call will provide an opportunity for you to: – Connect with other new members – Review member benefits – Learn about AAM Connect, the online…
Diversity, Equity, & Inclusion Webinar: Recognizing and Combating Unconscious Bias
First impressions are the basis for unconscious bias. Unconscious bias is the soft prejudices we all have and are unaware of. In today’s world, this lack of awareness can profoundly impact your professional and personal life and the way you unintentionally communicate and think. Overt racism is easy to identify, but how do you identify…
Virtual Campfire: The Looming Recession- Fact or Fiction for your Firm?
Everyone is talking about 2023 being the start of another recession; are you feeling that in your firm? How can marketers help to grow and sustain their firms during a recession, when much of what we do costs money? Please come prepared to share your outlook on marketing activities for 2023 and creative ways to…
Virtual Campfire: AI & Automation in Marketing
AI and automation can greatly improve our efficiency in targeting and personalizing campaigns, analyzing large sets of data, and automating repetitive tasks. Is it important to consider the ethical implications of using AI such as privacy and bias? How can we ensure we are using these technologies in a responsible and transparent manner? It is…
Diversity, Equity, & Inclusion Webinar: Short Horizons Drive Long-Term Success
This webinar is provided in collaboration with CPAmerica. In this “career-fluid” era, everyone—firms, professionals, and clients—are increasingly remixing workload, time, place, and pay into smaller bites to support sustainable growth for all. Leading firms are building career-fluid workplaces, by both intuition and intention. They’re learning what is sustainable for employees is what’s sustainable for firms…