Events
Events
AAM High! Webinar: When a Trend Becomes an Opportunity and How to Market It
It’s not unusual for a partner to return from a conference with an idea for a new service, or a regulation changes that creates an opportunity almost overnight. How should an accounting marketer respond? What role should we take in advising firm leadership on which trends to jump on? How can we quickly build marketing…
Virtual Campfire: Accounting M&A is the New Black
It feels like there is a new accounting firm merger announcement every week, or at least every month! If you're a marketer in an acquiring firm, what have you learned about integrating new firms? If you're a marketer from a firm who has been acquired, how has it affected you, your teams and career path?…
AAM High! Webinar: Differentiating with Anywhere Work and Remote Client Services
If you’re building a specialty practice or industry niche and feeling geographically constrained, or you have team members who resist the commute to clients, positioning your firm for remote client service is a must. In this session, we’ll explore market data showing what firms are doing in this area, ways to develop and deepen client…
AAM Summit
When: May 8-10, 2023 Where: Hyatt Regency in Salt Lake City, UT Visit the AAM Summit page for more information.
New Member Welcome Call
So you’ve joined the Association for Accounting Marketing… Now what? Join us for an open discussion about what it means to be an AAM member at our New Member Welcome! This call will provide an opportunity for you to: – Connect with other new members – Review member benefits – Learn about AAM Connect, the online…
Virtual Campfire: Lead Gen Campaigns
Everyone used to talk about the funnel. Now the funnel has flipped up-side-down, or been scrapped all together. Please come prepared to share how you're attracting leads, qualifying them, moving them through your version of the infamous funnel and ultimately converting them to wins. SME David Toth David M. Toth is a principal at Winding…
AAM High! Webinar: Are you Ready to be a Challenger?
Let’s face it. Accounting marketers are in uncharted territory. The Post-COVID market is very picky, AI is turning our traditional bread & butter services into toast, and M&A is creating a lot of strange bedfellows. The market noise is deafening. How do we compete? This webinar presents an alternative marketing strategy once confined to start-ups,…
AAM High! Webinar: A Marketer’s Road Map to Driving Sales Culture
While marketing and sales are both tasked with driving awareness, leads and ultimately revenue to the firm…the paths are very different. If your already full plate of marketing duties also includes supporting the business development function, this session is for you! Peak into the mind of an accomplished sales leader to glean tips on driving…
LGBTQIA+ Listening Session
One of the most significant ways AAM has grown as an organization is from the ideas we've gained from all of you. In June, and moving forward, AAM's DEI Committee will look at how we can better support and uplift our LGBTQIA+ members as an organization. We invite LGBTQIA+ members and allies within AAM to…
AAM HAPPY Hour with Comedian Glen Tickle
You make us smile! AAM members are at the heart of everything we do. This year, AAM is celebrating Member Appreciation Week June 12-16. To show appreciation for this amazing community, we want to share the joy! Join us for a HAPPY hour with Comedian, Glen Tickle. About Glen Tickle Glen Tickle is a comedian and…
Lunch, Learn, & Launch your Weekend with AAM’s Marketer of the Year
AAM’s Marketer of the Year (MOY) award honors a marketer who has demonstrated exemplary performance in the accounting marketing profession. Join us on June 16 at 1:00 ET as Allison Schlegelmilch, AAM's 2022 MOY, leads an interactive discussion with AAM's 2023 MOY Lucas LaChance. Here, you’ll learn more about Lucas’ leadership at LGT, his vast…
DEI Webinar- Web Accessibility: The Key to a More Inclusive Online World
Web Accessibility: The Key to a More Inclusive Online World June 20, 2023- 2:00pm - 3:00pm Eastern Diversity and inclusion are top-of-mind with accounting firm leadership, but the firm's website is often an overlooked part of that initiative. Today, most websites are not accessible to all site visitors. People with vision, hearing, dexterity or cognitive…