Events
Events
AAM DEI Webinar: Navigating the Internal and External Challenges of DEI Communications
The Diversity, Equity, and Inclusion (DEI) communications landscape has undergone a significant transformation over the past year. Previously considered a standard component of corporate social responsibility, DEI communications have become a politically charged issue. Increasing government regulations, legal challenges, and public scrutiny have transformed DEI communications into a high-risk endeavor. Consequently, accounting marketers are struggling…
Virtual Campfire: Key Takeaways from AAM Summit
Join us to unpack the key takeaways from this year’s annual Summit. This discussion will revolve around lessons learned, the strategic goals we set for the conference, and most importantly, how we can implement these innovative ideas within our firms. It’s an opportunity to share experiences, discuss our collective learning, and explore actionable steps to…
New Member Welcome Call
So you've joined the Association for Accounting Marketing... Now what? Join us for an open discussion about what it means to be an AAM member at our New Member Welcome! This call will provide an opportunity for you to: - Connect with other new members - Review member benefits - Learn about AAM Connect, the online…
Virtual Campfire: Podcasting for Leads
Discover how podcasting can become a powerful tool for generating leads in the accounting industry. In our next roundtable, we'll explore the best practices for creating engaging content, building a loyal audience, and converting listeners into clients. This session is perfect for marketing professionals looking to leverage the growing popularity of podcasts to drive business…
Learning Lab: From Lead to Client: Mastering Lead Qualification & Lifecycle Management
Course Overview: This training program provides a step-by-step approach to qualifying Sales Qualified Leads (SQLs)—those who proactively reach out via phone or submit a “Contact Us” form. By focusing on high-intent inquiries, participants will learn best practices for qualifying, identifying, tracking, and nurturing leads using a balanced mix of technology and personal interaction. The course emphasizes…
AAM High! Webinar: Unlock Your Marketing Budget: Data-Driven Insights to Empower Accounting Marketers
Are you looking to gain your leadership's trust and secure more marketing dollars for growth? Join Austin McNair and Will Casserly for an engaging webinar, presented in partnership with Hinge and the Association for Accounting Marketing. This session dives into the results from the 2025-2026 AAM Marketing Budget Benchmark Study, revealing a pivotal finding: High…
Virtual Campfire: The Art of the Pivot: Responding to Hot Topics
From monumental tax code changes to shifting regulatory priorities, accounting firms are under increasing pressure to react quickly. In this month’s virtual campfire, we’ll explore how marketing leaders can master the art of the pivot when the landscape suddenly shifts. Whether it’s new legislation, emerging client concerns, or headline-making news, we’ll discuss how to stay…
AAM High! Webinar: From Ideation to Implementation: Starting a CX Program from the Ground Up
Client Experience (CX) isn’t just a buzzword; it’s a powerful differentiator. A strong CX strategy drives client loyalty, improves retention, increases profitability, and enhances competitive positioning. So, when firm leadership starts talking about CX, what comes next? Join us for a practical, action-focused session on how to launch a CX program at your firm. While…
AAM Panel Discussion: Growth with Intent: Shaping Your Firm’s Growth Culture Point of View
Firms aren’t talking about if they intend to grow. It’s how they are going to grow. One look at the headlines will tell you that no two firms are alike: from hiring growth officers, to pursuing outside investment, to changing go-to-market models. The biggest question is this: does your firm have a distinct "growth culture point of view" that is…
New Member Welcome Call
So you've joined the Association for Accounting Marketing... Now what? Join us for an open discussion about what it means to be an AAM member at our New Member Welcome! This call will provide an opportunity for you to: - Connect with other new members - Review member benefits - Learn about AAM Connect, the online…
DEI Webinar: Inclusive Events, Stronger Brands: Safeguarding Your Brand and Your Guests
Every event you host is a reflection of your brand, and every detail matters. In this engaging session packed with real-world stories, Tracy Stuckrath will guide you through the critical considerations for making your firm’s events safer, more inclusive, and more aligned with your brand promise. From ADA compliance and allergy accommodations to event crisis…
Learning Lab: Designing a Website that Looks Good and Generates Quality Leads
Course Overview: In this session, learn how Kernutt Stokes took their generic, clunky, and inconsistent website and transformed it into a more modern, visually appealing site that drives qualified people to the site and gets them to contact the firm via contact forms, email, or phone. You’ll learn what went into the planning, design, and…