AAM High! Webinar: Unlock Your Marketing Budget: Data-Driven Insights to Empower Accounting Marketers

Are you looking to gain your leadership’s trust and secure more marketing dollars for growth? Join Austin McNair and Will Casserly for an engaging webinar, presented in partnership with Hinge and the Association for Accounting Marketing.

This session dives into the results from the 2025-2026 AAM Marketing Budget Benchmark Study, revealing a pivotal finding: High Growth accounting firms invest, on average, twice the percentage of revenue on marketing compared to all other firms. This powerful data from this report provides the evidence you need to transform your marketing from an expense to a strategic investment in the eyes of firm leadership.

In this webinar, you’ll gain:

• Evidence for Investment: Learn how to leverage the study’s core finding – that high-growth firms spend significantly more on marketing – to advocate for increased budget.
• Strategic Spending Priorities: Discover where leading firms are allocating their marketing dollars, including greater investment in regional/local initiatives, conferences and client events, video production, and employer branding/recruitment.
• Actionable Insights: Get practical guidance on how to present these key findings to your firm’s partners and c-suite, demonstrating clear ROI and growth potential.

Will Casserly | Hinge, Managing Director

Will Casserly is a Managing Director at Hinge, specializing in helping accounting and financial services clients achieve their strategic, brand visibility, and growth objectives. He brings over 30 years of business development experience, encompassing in-house marketing, agency work, communications, media and public relations, design and more.

Austin McNair | Hinge, Marketing Lead

Austin McNair is the marketing lead at Hinge where he helps guide clients through the complexities of modern marketing. Central to Hinge’s research and content marketing strategy, Austin is also the host of Hinge’s new podcast Spiraling Up.