Events
Events
AAM High! Webinar: The Evolving Role of the Marketer
They say the only constant is change - and that seems to be true in our profession as well. As accounting marketers, how have our roles changed and where are they headed? What skills are needed now, in the future, and how can we "future-proof" our jobs? In this webinar we'll hear from accounting marketers…
Business Development Roundtable: Business Development Compensation
It’s time to address the elephant in the room – Business Development (BD) compensation! We are all curious to find out how and how much BD professionals are compensated. AAM’s BD Committee took an unofficial poll to uncover what BD comp plans look like in the Top 50 to Top 300 firms. What we learned is…
New Member Welcome Call
So you’ve joined the Association for Accounting Marketing… Now what? Join us for an open discussion about what it means to be an AAM member at our New Member Welcome! This call will provide an opportunity for you to: – Connect with other new members – Review member benefits – Learn about AAM Connect, the online…
Virtual Campfire: Recruiting Marketing- How are you fighting (and hopefully winning) the talent war?
Potential employees might be the most important audience we can target. What does "recruiting marketing" mean in your firm? What best practices are you transferring from client acquisition strategies to recruitment marketing? How are your roles changing, given an increased focus on talent acquisition? Please come prepared to share how your firm is fighting (and…
AAM High! Webinar: When a Trend Becomes an Opportunity and How to Market It
It’s not unusual for a partner to return from a conference with an idea for a new service, or a regulation changes that creates an opportunity almost overnight. How should an accounting marketer respond? What role should we take in advising firm leadership on which trends to jump on? How can we quickly build marketing…
Virtual Campfire: Accounting M&A is the New Black
It feels like there is a new accounting firm merger announcement every week, or at least every month! If you're a marketer in an acquiring firm, what have you learned about integrating new firms? If you're a marketer from a firm who has been acquired, how has it affected you, your teams and career path?…
AAM High! Webinar: Differentiating with Anywhere Work and Remote Client Services
If you’re building a specialty practice or industry niche and feeling geographically constrained, or you have team members who resist the commute to clients, positioning your firm for remote client service is a must. In this session, we’ll explore market data showing what firms are doing in this area, ways to develop and deepen client…
AAM Summit
When: May 8-10, 2023 Where: Hyatt Regency in Salt Lake City, UT Visit the AAM Summit page for more information.
New Member Welcome Call
So you’ve joined the Association for Accounting Marketing… Now what? Join us for an open discussion about what it means to be an AAM member at our New Member Welcome! This call will provide an opportunity for you to: – Connect with other new members – Review member benefits – Learn about AAM Connect, the online…
Virtual Campfire: Lead Gen Campaigns
Everyone used to talk about the funnel. Now the funnel has flipped up-side-down, or been scrapped all together. Please come prepared to share how you're attracting leads, qualifying them, moving them through your version of the infamous funnel and ultimately converting them to wins. SME David Toth David M. Toth is a principal at Winding…
AAM High! Webinar: Are you Ready to be a Challenger?
Let’s face it. Accounting marketers are in uncharted territory. The Post-COVID market is very picky, AI is turning our traditional bread & butter services into toast, and M&A is creating a lot of strange bedfellows. The market noise is deafening. How do we compete? This webinar presents an alternative marketing strategy once confined to start-ups,…
AAM High! Webinar: A Marketer’s Road Map to Driving Sales Culture
While marketing and sales are both tasked with driving awareness, leads and ultimately revenue to the firm…the paths are very different. If your already full plate of marketing duties also includes supporting the business development function, this session is for you! Peak into the mind of an accomplished sales leader to glean tips on driving…