Events
Events
Virtual Campfire: Celebrations
Marketers are often change agents in accounting firms and thus we are focused on fixing things, improving things and identifying ways our firms can do better. Sometimes we can lose…
AAM High! Webinar: What Your Clients Truly Care About: Hear What 538 Buyers Had to Say
In this webinar, Eric Gregg of ClearlyRated will delve into the latest 2022 accounting industry research to uncover the trends driving accounting firm selection and growth, including: The attributes that…
AAM High! Webinar: All Shook Up: Tips for Adapting Your Marketing Strategy in the Face of Disruption
With the disruption caused by the pandemic, consolidation of firms, technology, private equity and more, having a strategic mindset has become critical to growth. Are you prepared to be nimble…
Virtual Campfire: Internal Communications
Clear internal communication has never been more critical than now with managing more remote workers while trying to maintain a strong culture that attracts and retains talent. Do you have…
AAM High! Webinar: From Good Intentions to Solid Action: Marketing’s Role in DEI
A recent AAM survey shows that firms with DEI initiatives in place earn higher Net Promoter Scores than those that don’t. More inclusive work environments are attractive not only to…
New Member Welcome Call
So you've joined the Association for Accounting Marketing... Now what? Join us for an open discussion about what it means to be an AAM member at our New Member Welcome! This…
Virtual Campfire: Service Line Innovations
Professional services are constantly evolving to respond to demand, market fit and regulatory changes. As friendly competitors, there's often opportunities to play on each other's strengths. We'll do a deep…
AAM High! Webinar: Building a Growth Culture Where Everyone Contributes
Traditionally, professionals wait until the later in their career to focus on marketing and business development, but by then it's almost too late. Learn how to motivate and enable every…
AAM High! Webinar: Leading with Next-Gen KPIs: Telling a Data Story that Matters to Firm Leadership
Having actionable data is essential to successfully marketing your firm and driving growth, but we have too much data, limited skillsets, and not enough or not the right systems to…
Business Development Roundtable: Social Selling on LinkedIn – how everyone at your firm can use LinkedIn to drive new business
LinkedIn is the world's largest professional networking platform with more than 800 million users in 200 countries. LinkedIn’s mission is to “connect the world’s professionals to make them more productive…
Virtual Campfire: Client Data
Accountants and advisors are often positioned at the heart of business decision-making and core processes, giving us access to a wealth of data useful to marketing strategy. What are we…
AAM High! Webinar: Google Analytics 4 Overview for Accounting Marketers
Google Analytics as we know it is dead. It’s a bold – but true – statement. GA4 is a brand-new product with brand-new features and interfaces. And plenty of benefits…