AAM High! Webinar: Building a Growth Culture Where Everyone Contributes

Traditionally, professionals wait until the later in their career to focus on marketing and business development, but by then it’s almost too late. Learn how to motivate and enable every level of the firm to get involved in growth. We will explore realistic expectations of each level in the firm, when to introduce different business development strategies, how to develop a culture of accountability and how to make business development a positive experience within the firm.

Speaker

Ty Hendrickson

Ty Hendrickson is a CPA, sales expert, and Consultant with Inovautus Consulting where she helps accounting firms grow through the integration of sales principles.

With over ten years of experience leading sales teams and training programs for CCH and Bloomberg BNA, she empowers accounting firms to think outside of the box when it comes to growth. By implementing these strategies, her clients are distinguishing themselves as trusted advisors and are finding new growth opportunities in a highly competitive market.

Ty is a contributing expert in the accounting industry, who has been selected to speak at conferences and events hosted by Accounting & Financial Women’s Alliance, Association for Accounting Marketers, Alliott Global Alliance, CPAmerica, CCH User Conference, and more. Additionally, you can find her articles and insights featured in CPA Trendlines and the AFWA blog. Ty is based in Lexington, KY where she lives with her CPA husband and her two red-headed sons.