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AAM High! Webinar: All Shook Up: Tips for Adapting Your Marketing Strategy in the Face of DisruptionRegister
August 4, 2022 @ 1:00 pm - 2:15 pm EDT
With the disruption caused by the pandemic, consolidation of firms, technology, private equity and more, having a strategic mindset has become critical to growth. Are you prepared to be nimble in the face of uncertainty? In this session, we’ll offer insight and share real applications of how to streamline your tactics to turn your marketing costs into revenue realizing investments.
Head of Marketing and internationally recognized marketing strategist, Sarah has spent over fifteen years executing growth, marketing and business development strategies to professional service firms, non-profits and growing businesses. Perhaps best-known for jumpstarting her career with the accounting profession’s famous viral video sensations and strategic social media strategy, she now spends her time leading a talented team to execute growth and marketing initiatives for the Firm and its clients.
Sarah’s key responsibilities include leadership, practice growth, brand management, go-to-market strategy, niche development, Pipeline management, ambassador advocacy, business development culture enrichment and more.
Accounting Today has honored her as “Top 100 Most Influential People” in the Accounting Profession 2 years in a row and helped land her a spot as a hand-selected attendee at the first-ever Forbes Under 30 Summit before reaching the age of 30.
Sarah is wildly fascinated by people, motivated by what makes them tick and a firm believer that success is a result of hard work, performance-driven energy and equal parts humor and coffee.
Outside of the office, Sarah is active with The Leukemia and Lymphoma Society where she was honored as Woman of the Year in 2016. In 2019, she rejoined the campaign as national Woman of the Year candidate as she and her team set out to raise an additional $200,000 for blood cancer research in a ten-week period. Today, she remains as a member of the LLS Leadership Committee.