Events
Events
Virtual Campfire: Strategic Expansion
Ready to take your firm to the next level? Join our roundtable to explore the exciting opportunities of strategic expansion. We'll dive into best practices for adding new service offerings and expanding into new geographies. Learn how to identify growth opportunities, manage risks, and implement successful expansion strategies. This interactive session is perfect for marketing…
AAM High! Webinar: Rebrand Secrets: Lessons for Marketing Leaders from Award-Winning Rebrands
Go beyond the glossy logos and brand guidelines. In this candid interview-style webinar, marketing leaders Becca John’s (formerly of Rea) and Jeshanah Fox of Brown Plus pull back the curtain on their award-winning rebrands. Learn how they made the case for change, navigated internal politics, and turned bold branding decisions into firm-wide success stories. Presented…
AAM Learning Lab: Advanced Canva Hacks I Wish I Knew Sooner
Course Overview This advanced Canva course is designed to help participants enhance their design skills and utilize Canva's advanced features to create professional and eye-catching designs. The course includes hands-on activities and practical applications to ensure participants can apply what they've learned immediately. This course is important for marketers because it equips them with the…
AAM High! Webinar: From Plan to Pipeline: How BD and Marketing Teams Build and Execute Growth Together
Growth doesn’t happen by accident. It takes intention, alignment, and execution. In this practical, one-hour session, growth and marketing leaders will walk through what it really takes to build and carry out a firmwide growth strategy. Whether you’re in a dedicated BD or marketing role, or juggling both, you’ll gain real-world insight into how the…
Virtual Campfire: CX: Client Feedback
Ready to turn client feedback into your secret weapon? Join our lively roundtable where we'll uncover the art of gathering, analyzing, and acting on client insights. Learn how to transform feedback into actionable strategies that drive client satisfaction and business growth. This session promises to be dynamic and interactive, perfect for marketing pros eager to…
Learning Lab: Creating Better Videos: Video Production for Any Skill Level
Course Overview Take your video skills to the next level. We’ll start with a quick refresher on the essentials - framing, lighting, and audio - before diving into practical ways to elevate your content from writing your script to using beginner-friendly editing tools like Canva and advanced editing tools like Adobe Premiere Pro. Through live…
AAM High! Webinar: The Strategist’s Playbook: Marketing Skills That Win the C-Suite
Tired of being seen as “just marketing”? Marketing leaders are uniquely positioned to shape the growth and direction of accounting firms. This session will show you how to position yourself as a trusted advisor to the C-suite. We’ll explore how to elevate your role from tactical execution to strategic leadership. You’ll learn practical ways to…
New Member Welcome Call
So you've joined the Association for Accounting Marketing... Now what? Join us for an open discussion about what it means to be an AAM member at our New Member Welcome! This call will provide an opportunity for you to: - Connect with other new members - Review member benefits - Learn about AAM Connect, the online…
2025 AAM State of the Association Town Hall
Join us for the State of the Association Town Hall, where AAM leadership will share key accomplishments from the past year and the vision guiding our future. Don’t miss this opportunity to stay informed, inspired, and connected to the direction of your professional community. Agenda Welcome and State of the Association - Rhonda Clark, AAM Executive…
AAM Panel Discussion: From Tax Law to Top Line: How Firms Are Turning the One Big Beautiful Bill into Revenue
Think you missed the boat on the One Big Beautiful Bill Act? Think again. Some firms have quietly turned this legislation into a powerful client growth engine, and it’s not too late to follow their lead. In this session, we’ll show how marketers are helping their firms move beyond “technical update” mode to build campaigns,…
New Member Welcome Call
So you've joined the Association for Accounting Marketing... Now what? Join us for an open discussion about what it means to be an AAM member at our New Member Welcome! This call will provide an opportunity for you to: - Connect with other new members - Review member benefits - Learn about AAM Connect, the online…
Virtual Campfire: Passing the Torch: Guiding Firms Through Leadership Change
Aging partnership models and shifting talent expectations have made smooth leadership transitions more critical than ever. In this session, we’ll explore how marketers can support succession planning by shaping narratives, managing internal communications, and helping firms navigate the human side of change. Join us to discuss real examples, smart do’s/don’ts, and the role marketing can…