Virtual Campfire
Events
Virtual Campfire: Recruiting Marketing- How are you fighting (and hopefully winning) the talent war?
Potential employees might be the most important audience we can target. What does "recruiting marketing" mean in your firm? What best practices are you transferring from client acquisition strategies to…
Virtual Campfire: Accounting M&A is the New Black
It feels like there is a new accounting firm merger announcement every week, or at least every month! If you're a marketer in an acquiring firm, what have you learned…
Virtual Campfire: Lead Gen Campaigns
Everyone used to talk about the funnel. Now the funnel has flipped up-side-down, or been scrapped all together. Please come prepared to share how you're attracting leads, qualifying them, moving…
Virtual Campfire: Marketing Department Structure & Project Management
Whether we have a large team or are a department of one, Project Management is a HUGE part of our jobs. How are you structuring your marketing department? What tools…
Virtual Campfire: Brand Management
We'll dive into rebranding, navigating mergers, aligning your firm with messaging and positioning, enforcing brand guidelines, activating your brand effectively, and conducting a brand audit. Join us to gain practical…
Virtual Campfire: What’s New and Old in CRM?
From gaining buy-in to implement a CRM system, to synthesizing the business intelligence we all hope comes out of one - CRM sytems dominate our time and headspace. Let's talk…
Virtual Campfire: Marketing Data- What are you Capturing and How are you Using It?
Discover key insights on leveraging data-driven strategies, measuring campaign effectiveness, and optimizing marketing ROI. We'll consider questions like: How can we harness data to better understand client preferences and behaviors?…
Virtual Campfire: Social Media
Remember when social media was new? Us either. A new social channel or community seems to lauch every year. What channels are still relevant? How are you feeding the social…
Virtual Campfire: Marketers Unplugged
Join us for our first AAM Virtual Campfire of 2024, where industry marketers will gather to reflect on the wins, strategies, and trends that defined the accounting marketing landscape in…
Virtual Campfire: AI
Join us to explore the practical applications of AI in accounting marketing. We'll discuss how AI tools are currently being used to streamline customer interactions and enhance marketing strategies. Share…
Virtual Campfire: Data Analytics
Dive into the practical world of Data Analytics with us. This session is all about sharing experiences and strategies for using data in marketing decisions. Whether you're just starting or…
Virtual Campfire: Content Marketing
Dive into the dynamic world of content marketing, surveying a variety of formats and content types for each phase of the client journey. Together, we'll delve into innovative content strategies,…