Training
Events
AAM Learning Lab: Do MORE with Google Analytics 4
Google Analytics 4 is here to stay - if all you’ve done is import default UA settings, you need this workshop. We will uncover the new features and functionalities, give you resources for customizing GA4, and ensure you walk away armed to make the most out of this high-value, data-rich platform. Introduction Introduce objectives and…
Post-Emerge Workshop: Getting Started with AI for Accounting Marketing
This hands-on workshop will delve into the possibilities presented by ChatGPT and other AI tools for accounting marketing. You'll gain a solid foundation in understanding AI's capabilities, how they work, and how they can be leveraged within your firm. This workshop includes guided, practical exercises and the ability to obtain immediate feedback from our subject…
AAM AI Policy Workshop: Creating an AI Policy for Accounting Firms
Your firm must have a solid, comprehensive policy for using artificial intelligence technologies. Join this session for informative, engaging guidance on all of the areas your AI policy should address, followed immediately by a 30-minute hands-on working session through an AI policy worksheet. Walk away with clear next steps for how to work with your…
Learning Lab: AI Made Practical
AI can make you faster, better, stronger — and we aren’t talking about generating emails with ChatGPT. There is a world in which AI-fueled technology can be put to highly practical use to generate exponentially powerful outcomes for your marketing department. This session will unpack the ‘how,’ providing real-world illustrations in tools and systems you…
Learning Lab: Change Leadership
The increasing rate and complexity of change in the accounting profession – and our world – continues to drive the need for us to provide critical leadership as we navigate change in our firms. During this 2-hour session, we will explore proven change leadership tools and tactics that can help participants lead through change more…
Learning Lab: Mastering Prompt Engineering in M365
Join us for an engaging and interactive session where you'll learn the essentials of prompt engineering within Microsoft 365. This event is designed to provide you with practical knowledge and hands-on experience with various M365 Copilots, including Biz Chat Copilot, PowerPoint, Excel, and SharePoint and Word. Agenda: Introduction to Prompt Engineering in M365 (15 minutes)…
AAM Member Appreciation Week: The Ultimate Virtual Murder Mystery
Join us to celebrate AAM Member Appreciation Week! Step into the immersive world of “Mayfield Manor” and team up with fellow AAM members to crack the case! Analyze maps and letters, crack codes, and determine the truth behind the 4 suspects' alibis. Guided by a Chief Detective, you'll solve the crime and compete to be…