Virtual
Events
Virtual Campfire: Project Management
Join in the discussion on Project Management where we’ll explore effective tools for oversight and communication, structuring teams for optimal performance, and ensuring projects align with strategic goals. Share your challenges and discuss how to enhance coordination and efficiency in your marketing operations. This roundtable is an excellent opportunity to refine your project management approach…
AAM High! Webinar: Trends in Private Equity Transactions and Implications for Accountants
Andy Jones of PrivateEquityInfo.com and Dan Mahoney of TruSight will provide data-driven insights on recent trends in private equity transactions. The discussion will center around trends in transaction volume for private equity acquisitions and exits, shifts in deal sizes over time, the balance between platform and add-on investments, changes in portfolio company holding periods, how private equity…
Virtual Campfire: Branding
Join us for our upcoming roundtable discussion where we'll dive into the art of branding in the accounting industry. Discover innovative strategies to differentiate your firm, build a compelling brand identity, and connect more deeply with your target audience. Don't miss this opportunity to exchange ideas with fellow marketing leaders and gain insights that can…
AAM High! Webinar: How CPA Firms Really Make Money and Grow
Ever wonder what makes a CPA firm tick — and how you can use that knowledge to make a bigger impact as a marketer? Join our lively panel of accounting leaders as we pull back the curtain on how firms make money, from the traditional metrics like utilization and realization to the new, tech-driven approaches…
AAM High! Webinar: How are AAM Members Using AI for Marketing Today?
It’s time for marketers to overcome AI hesitations and move beyond generic GenAI tools. AI is transforming how we write, create presentations, edit videos, and power chatbots. AI-infused marketing tools are helping marketers not only find efficiencies but also improve their work. Peer-to-peer learning is at the heart of AAM. This session will highlight AAM…
New Member Welcome Call
So you've joined the Association for Accounting Marketing... Now what? Join us for an open discussion about what it means to be an AAM member at our New Member Welcome! This call will provide an opportunity for you to: - Connect with other new members - Review member benefits - Learn about AAM Connect, the online…
Virtual Campfire: Sales and Marketing: Inbound
Unlock the secrets of successful inbound marketing in our next roundtable discussion tailored for accounting industry leaders. We'll delve into effective strategies for attracting and engaging clients through high-quality content and targeted marketing efforts. Gain practical insights and share experiences with your peers to enhance your firm's inbound approach and drive growth. SME David Toth,…
Business Development Roundtable: The Rise of Growth Leaders: Shaping the Future of Accounting Firms
As the accounting landscape continues to evolve, so too must the leadership driving growth and innovation within firms. Growth leaders are emerging as pivotal figures, bridging the gap between traditional marketing roles and strategic business development. In this session, we’ll explore how growth leaders are shaping the future of accounting firms by driving new revenue…
Virtual Campfire: Career Development
Join us for an engaging and interactive conversation on career development tailored specifically for accounting marketing and BD professionals. Whether you're just starting out or are a seasoned expert, this session is designed to provide valuable insights and practical advice for all career levels and specialties. Learn from industry veterans, connect with peers, share experiences,…
AAM High! Webinar: Accelerating Firm Growth: Data on the High Growth Accounting Firms
Join us for an exclusive, research-driven webinar tailored specifically for accounting marketers, presented in partnership with Hinge and the Association for Accounting Marketing. Based on the 10th Anniversary Edition of the Hinge Research Institute’s High Growth Study, this session dives deep into the marketing strategies that drive exceptional growth and profitability in the accounting sector.…
AAM Business Development Roundtable: Unlocking Growth: Building an Effective Cross-Selling Strategy
Cross-selling remains one of the most powerful strategies for driving growth—but many firms struggle to execute it effectively. In this interactive roundtable, Tim Keith, CEO & Founder of Propense.ai, and Clinton Gary, CEO of CREDO Consulting LLC will share practical insights on building a successful cross-selling program within your organization. Together, they’ll explore: The core benefits…
AAM High! Webinar: Bridging the Gap: Integrating Sales and Marketing for Accounting Firm Success
In today’s competitive landscape, the synergy between sales and marketing is crucial for driving growth and client satisfaction in accounting firms. Join us for an insightful webinar where Rehmann’s business development and marketing leaders share strategies and best practices for seamlessly integrating sales and marketing efforts. Participants will learn: Best practices for communication The importance…