Virtual
Events
AAM Member Appreciation Week: The Ultimate Virtual Murder Mystery
Join us to celebrate AAM Member Appreciation Week! Step into the immersive world of “Mayfield Manor” and team up with fellow AAM members to crack the case! Analyze maps and…
Business Development Roundtable: Redefining Growth – How BD and Marketing Leaders Drive Results Through Coaching
Outline: Reframing coaching: a strategic growth capability, not a soft skill The coaching mindset: Coaching vs. managing vs. mentoring Designing a scalable internal coaching model The role of firm leaders…
AAM DEI Webinar: Navigating the Internal and External Challenges of DEI Communications
The Diversity, Equity, and Inclusion (DEI) communications landscape has undergone a significant transformation over the past year. Previously considered a standard component of corporate social responsibility, DEI communications have become…
Virtual Campfire: Key Takeaways from AAM Summit
Join us to unpack the key takeaways from this year’s annual Summit. This discussion will revolve around lessons learned, the strategic goals we set for the conference, and most importantly,…
New Member Welcome Call
So you've joined the Association for Accounting Marketing... Now what? Join us for an open discussion about what it means to be an AAM member at our New Member Welcome! This…
Virtual Campfire: Podcasting for Leads
Discover how podcasting can become a powerful tool for generating leads in the accounting industry. In our next roundtable, we'll explore the best practices for creating engaging content, building a…
Learning Lab: From Lead to Client: Mastering Lead Qualification & Lifecycle Management
Course Overview: This training program provides a step-by-step approach to qualifying Sales Qualified Leads (SQLs)—those who proactively reach out via phone or submit a “Contact Us” form. By focusing on high-intent…
AAM High! Webinar: Unlock Your Marketing Budget: Data-Driven Insights to Empower Accounting Marketers
Are you looking to gain your leadership's trust and secure more marketing dollars for growth? Join Austin McNair and Will Casserly for an engaging webinar, presented in partnership with Hinge…
Virtual Campfire: The Art of the Pivot: Responding to Hot Topics
From monumental tax code changes to shifting regulatory priorities, accounting firms are under increasing pressure to react quickly. In this month’s virtual campfire, we’ll explore how marketing leaders can master…
AAM High! Webinar: From Ideation to Implementation: Starting a CX Program from the Ground Up
Client Experience (CX) isn’t just a buzzword; it’s a powerful differentiator. A strong CX strategy drives client loyalty, improves retention, increases profitability, and enhances competitive positioning. So, when firm leadership…
AAM Panel Discussion: Growth with Intent: Shaping Your Firm’s Growth Culture Point of View
Firms aren’t talking about if they intend to grow. It’s how they are going to grow. One look at the headlines will tell you that no two firms are alike: from hiring growth officers, to…
New Member Welcome Call
So you've joined the Association for Accounting Marketing... Now what? Join us for an open discussion about what it means to be an AAM member at our New Member Welcome! This…