AAM High Webinar

In this webinar, Eric Gregg of ClearlyRated will delve into the latest 2022 accounting industry research to uncover the trends driving accounting firm selection and growth, including: The attributes that have the most influence on accounting buyers’ firm selection and loyalty The differences in buyer expectations by generation, and how to appeal to the new…

With the disruption caused by the pandemic, consolidation of firms, technology, private equity and more, having a strategic mindset has become critical to growth. Are you prepared to be nimble in the face of uncertainty? In this session, we’ll offer insight and share real applications of how to streamline your tactics to turn your marketing…

A recent AAM survey shows that firms with DEI initiatives in place earn higher Net Promoter Scores than those that don’t. More inclusive work environments are attractive not only to staff, but to prospects looking for firms with a mission that aligns with their personal values. Marketing, therefore, needs to be deeply involved in your…

Traditionally, professionals wait until the later in their career to focus on marketing and business development, but by then it's almost too late. Learn how to motivate and enable every level of the firm to get involved in growth. We will explore realistic expectations of each level in the firm, when to introduce different business…

Having actionable data is essential to successfully marketing your firm and driving growth, but we have too much data, limited skillsets, and not enough or not the right systems to produce the data that partners can grasp easily. Interpreting marketing KPIs for firm leaders is critical for providing valuable evidence to inform decision making, but…

Google Analytics as we know it is dead. It’s a bold – but true – statement. GA4 is a brand-new product with brand-new features and interfaces. And plenty of benefits ... once you figure out the differences, learn the new terminology and get used to a new interface. Learn more about GA4, the new tools…

Do you want to turn more website visitors into customers? Live Chat can help you get 6x MORE engagement from your website visitors - and turn them from browsers to hot leads in just a short conversation. Moneypenny's Head of Business Development, Stephanie Vaughan-Jones, will show you everything you need to know. You will learn:…