AAM High Webinar
Events
AAM DEI Webinar: Employee Resource Groups (ERGs) 101
Employee resource groups (ERGs) have been flourishing in the last year as companies explore strategies to strengthen their diversity, equity, and inclusion (DEI) initiatives. Like all new ventures, the journey to create ERGs that have a positive impact on your employees and firm as a whole requires thoughtfulness, commitment, collaboration, time, and patience. If you…
AAM High! Webinar: Marketing Metrics That Matter
Today we have more data than we ever did before. However, not all data is created equal. Do you know what data firm leaders actually care about? And how does that data differ from what you as a marketer look at? While you might look at email open rates and engagement numbers to enhance your…
AAM High! Webinar: Crack the Code to Paid Search Success
Are you ready to take your digital advertising game to the next level? Join us for an exclusive webinar where we delve into the world of AI-powered strategies to revolutionize your paid search campaigns! Webinar Overview: In today's competitive digital landscape, mastering the art of paid search advertising is essential to stand out and drive…
AAM High! Webinar: Five Ways to Build a MarTech Stack That Actually Works for You
There’s a shiny new marketing technology every day. It seems like by the time you’ve onboarded with a new tool, a newer and better tool has been released. With so many different technologies, and marketers wearing many hats, how are you supposed to keep up with it all—much less actually use these tools to generate…
AAM High! Webinar: From Hype to Practical Application: AI for Accounting Marketers
Are you struggling to effectively use AI in your marketing workflow? Whether you’re a solo marketer or a member of a marketing team, AI and AI-powered tools should be an essential part of your toolkit. Learning how to use these tools to complete various marketing tasks is the key. In this webinar, you’ll: Learn how…
AAM High! Webinar: Maximizing CRM Impact: Real-World Examples for Firm Growth
This webinar is designed for members seeking new ways to leverage their CRM systems to help achieve firm goals. Join us for three live demonstrations by highly respected industry insiders showing practical applications they’re using in their firms today. In response to member feedback requesting high-impact education in shorter durations, we're excited to present a…
AAM High! Webinar: Adapting Your Business Development and Marketing to Changing Buyer Behavior
Buyer behavior is evolving at an unprecedented pace, prompting accounting firms to swiftly adapt their business development and marketing strategies. Yet, amid these changes, where are the prevailing trends directing us? Join us on Tuesday, July 30th for a live, interactive webinar as Hinge’s Will Casserly facilitates a research-guided discussion on adapting to changing buyer…
AAM High! Webinar: Private Equity, M&A, and Future Growth Opportunities within the Accounting Industry
This session will explore the current transformation underway in the accounting sector, including the impact of private equity (PE), mergers & acquisitions (M&A), and alternative practice structures. Participants will gain an increased understanding of these industry dynamics that are likely to reshape and redefine the CPA firm of the future, with a particular focus placed…
AAM High! Webinar: Crisis Without Chaos: Communications Strategy for the Unexpected
Cancel culture. IT breakdowns. Sudden death. Natural disasters. When handled badly, these crisis situations pose high stakes for businesses. Marketers and PR specialists need to be included in the planning response and also be ready for action. To manage the situation and avoid chaos, we’ll talk about the three Rs of crisis communications: Regroup. Review.…
AAM High! Webinar: Creating a Culture of Business Development – What Actually Works
Join Adam Klein (Chief Growth Officer, Bennet Thrasher), Mark Burnette (Chief Growth Officer, LBMC) and David Toth (Chief Growth Officer, Winding River Consulting) in a discussion around practical strategies for fostering a business development culture that drives results within the firm. This webinar explores proven techniques, actionable insights, and real-world examples to help organizations build…
AAM High! Webinar: Behind the Scenes Panel Discussion with AAM-MAA Winners
What makes a winning AAM MAA project? Join a panel of AAM MAA winners for a panel discussion as they talk about their projects, what went into the project planning, and key project takeaways for other AAM members. This AAM High! Webinar will feature insights from Freed Maxick (External Content Marketing), Kernutt Stokes (Website Redesign),…
AAM High! Webinar: Trends in Private Equity Transactions and Implications for Accountants
Andy Jones of PrivateEquityInfo.com and Dan Mahoney of TruSight will provide data-driven insights on recent trends in private equity transactions. The discussion will center around trends in transaction volume for private equity acquisitions and exits, shifts in deal sizes over time, the balance between platform and add-on investments, changes in portfolio company holding periods, how private equity…