Building visibility for your firm is a major challenge, and your experts are key to accelerating it. Yet, engaging them often feels like an uphill battle against the billable hour. The truth is, your experts are not avoiding marketing; they're simply waiting for a guide. Join Austin McNair, Head of Marketing at Hinge, and Jory…

A merger announcement looks effortless from the outside. New logo, polished press release, a confident "better together" message. What the market never sees is everything happening behind it: two client lists that don't match, proposals mid-flight under the old name, a marketing team learning about the deal days before the world does. Clients and referral…

Too often, accounting firms sound and look exactly alike. The same messaging. The same proposals. The same follow-up emails. In a profession where everyone is trying to build trust, blending in can make it difficult to earn attention, win opportunities, and create lasting client relationships. The strongest business development professionals take a different approach. They…