Events
Events
AAM High! Webinar: What Your Clients Truly Care About: Hear What 538 Buyers Had to Say
In this webinar, Eric Gregg of ClearlyRated will delve into the latest 2022 accounting industry research to uncover the trends driving accounting firm selection and growth, including: The attributes that have the most influence on accounting buyers’ firm selection and loyalty The differences in buyer expectations by generation, and how to appeal to the new…
AAM High! Webinar: All Shook Up: Tips for Adapting Your Marketing Strategy in the Face of Disruption
With the disruption caused by the pandemic, consolidation of firms, technology, private equity and more, having a strategic mindset has become critical to growth. Are you prepared to be nimble in the face of uncertainty? In this session, we’ll offer insight and share real applications of how to streamline your tactics to turn your marketing…
Virtual Campfire: Internal Communications
Clear internal communication has never been more critical than now with managing more remote workers while trying to maintain a strong culture that attracts and retains talent. Do you have an intranet, and what role does it play in internal communication? Have you recruited internal ambassadors? Are there regular newsletters or digital streams, and what…
AAM High! Webinar: From Good Intentions to Solid Action: Marketing’s Role in DEI
A recent AAM survey shows that firms with DEI initiatives in place earn higher Net Promoter Scores than those that don’t. More inclusive work environments are attractive not only to staff, but to prospects looking for firms with a mission that aligns with their personal values. Marketing, therefore, needs to be deeply involved in your…
New Member Welcome Call
So you've joined the Association for Accounting Marketing... Now what? Join us for an open discussion about what it means to be an AAM member at our New Member Welcome! This call will provide an opportunity for you to: - Connect with other new members - Review member benefits - Learn about AAM Connect, the online…
Virtual Campfire: Service Line Innovations
Professional services are constantly evolving to respond to demand, market fit and regulatory changes. As friendly competitors, there's often opportunities to play on each other's strengths. We'll do a deep dive into what service line innovations have come out of gaps to meet the market demand - from developing new service lines, to new modes…
AAM High! Webinar: Building a Growth Culture Where Everyone Contributes
Traditionally, professionals wait until the later in their career to focus on marketing and business development, but by then it's almost too late. Learn how to motivate and enable every level of the firm to get involved in growth. We will explore realistic expectations of each level in the firm, when to introduce different business…
AAM High! Webinar: Leading with Next-Gen KPIs: Telling a Data Story that Matters to Firm Leadership
Having actionable data is essential to successfully marketing your firm and driving growth, but we have too much data, limited skillsets, and not enough or not the right systems to produce the data that partners can grasp easily. Interpreting marketing KPIs for firm leaders is critical for providing valuable evidence to inform decision making, but…
Business Development Roundtable: Social Selling on LinkedIn – how everyone at your firm can use LinkedIn to drive new business
LinkedIn is the world's largest professional networking platform with more than 800 million users in 200 countries. LinkedIn’s mission is to “connect the world’s professionals to make them more productive and successful”. Join the AAM Business Development committee for a discussion and to share ideas for how your firm can use LinkedIn to drive new…
Virtual Campfire: Client Data
Accountants and advisors are often positioned at the heart of business decision-making and core processes, giving us access to a wealth of data useful to marketing strategy. What are we capturing, and how? Is this data allowing us to do a lifecycle analysis or is it stuck in disparate systems? Are we using it to…
AAM High! Webinar: Google Analytics 4 Overview for Accounting Marketers
Google Analytics as we know it is dead. It’s a bold – but true – statement. GA4 is a brand-new product with brand-new features and interfaces. And plenty of benefits ... once you figure out the differences, learn the new terminology and get used to a new interface. Learn more about GA4, the new tools…
Emerge
Emerge is AAM’s one-day virtual conference experience designed to inspire, transform and elevate with the information marketers, business developers and growth professionals need today. Each year the conference focuses on a central theme that directly relates to current challenges and opportunities within the accounting profession. Emerge 2022 sessions will revolve around the theme of Growth…