Events
Events
Digital Deep Dive
Winding River Consulting’s Digital Deep Dive Summit returns for its 5-year anniversary! Bringing together forward-thinking accounting firm leaders who are committed to evolving their culture to support growth and digital…
Virtual Campfire: The Employee Experience Advantage: How Marketing Fuels Retention
Employee experience isn’t just an HR initiative anymore—it’s a firmwide differentiator. We’ll dig into how marketing can amplify culture, reinforce values, and strengthen internal communication in ways that directly impact…
AAM High Webinar: Energy, Health and Performance in Business Development
While firms invest heavily in skills training, tools and sales methodologies, far less attention is given to the biological factors that drive performance such as sleep, recovery, stress regulation, and…
Learning Lab: Building a Branded Fleet: Custom Agents for Marketing Teams
This hands-on session shows marketing pros how to build branded, reliable, AI-powered helpers that function as digital coworkers. By the end, participants understand what custom agents can do, how to…
AAM High! Webinar: Accounting Marketing Impact: Insights on Which Marketing Techniques Work Best in 2026
With the median growth rate for accounting firms falling to its lowest point in five years, it is more critical than ever to understand exactly how elite performers are still…
New Member Welcome Call
So you've joined the Association for Accounting Marketing... Now what? Join us for an open discussion about what it means to be an AAM member at our New Member Welcome! This…
Virtual Campfire: Modernizing Your Content Marketing Machine
Content expectations have exploded, but most accounting marketing teams are still asked to do more with the same (or fewer) resources. This conversation explores how to build a sustainable content…
2026 AAM Summit
Join us for AAM Summit, an in-person immersive experience designed to energize and empower you and your firm. May 18-20, 2026 at the Westin Rancho Mirage Golf Resort and Spa…
Roundtable on Accounting Marketing and Sales Compensation
Discuss compensation trends with your colleagues! Now that the 2026 AAM Biennial Compensation Report is out, you can meet with the analysts to ask questions and share insights from your…
AAM High! Webinar: From Skeptics to Activators: How Accounting Marketers Can Help Partners Change BD Behavior
Many accounting firms know they need broader participation in business development, but getting partners to change is hard. They are busy, autonomous, skeptical, and often uncomfortable with anything that sounds…
Webinar: The Legal Reality of DEI: What Accounting Firms Need to Know Now
As headlines swirl and political pressure intensifies, many accounting firms are left wondering what diversity, equity, and inclusion really mean from a legal perspective and what’s still safe, smart, and…
New Member Welcome Call
So you've joined the Association for Accounting Marketing... Now what? Join us for an open discussion about what it means to be an AAM member at our New Member Welcome! This…