Events
Events
Virtual Campfire: Passing the Torch: Guiding Firms Through Leadership Change
Aging partnership models and shifting talent expectations have made smooth leadership transitions more critical than ever. In this session, we’ll explore how marketers can support succession planning by shaping narratives, managing internal communications, and helping firms navigate the human side of change. Join us to discuss real examples, smart do’s/don’ts, and the role marketing can…
AAM DEI Webinar: Thinking About AI Through a DEI Lens
AI is transforming how marketing content gets created and who it includes. In a year when regulators, boards, and audiences are all rethinking DEI, marketers are uniquely positioned to use AI as a force for inclusion rather than risk. In this session, you’ll explore how AI tools can uncover hidden bias and help you write…
AAM High Webinar: Smarter Growth Through Client-Centric Collaboration
Clients don’t want a pitch; they want to feel understood. This session shows how marketing and BD can partner to create personalized approaches that resonate with decision-makers and drive growth. Through examples and practical steps, we’ll explore how to use data, insights, and collaboration to build trust and deliver value. Learning Objectives: Personalize with purpose:…
AAM High! Webinar: The 60% Problem with Your Website: How AI is Impacting Your Web Traffic and What to Do About It
It’s estimated that 60% of Google searches no longer result in clicks to a website, thanks to the growing role of AI search. From AI snippets snagging prime Google real estate to users using ChatGPT, Gemini, and other gen-AI platforms to ask questions, marketers have a dilemma: embrace and adapt to AI search or continue…
AAM High! Webinar: How Top-Performing Firms Win: Lessons from the 2026 Remarkabrand Martech Report for Accounting Firms
In the fast-moving digital landscape, accounting firms often find themselves caught in a cycle of acquiring new tools without ever fully mastering them. The 2026 Remarkabrand Martech Report for Accounting Firms gives you an in-depth exploration of the latest industry data to see how accounting firms of all sizes, from micro-practices to enterprise organizations, are…
New Member Welcome Call
So you've joined the Association for Accounting Marketing... Now what? Join us for an open discussion about what it means to be an AAM member at our New Member Welcome! This call will provide an opportunity for you to: - Connect with other new members - Review member benefits - Learn about AAM Connect, the online…
Learning Lab: Strategic Client & Prospect Development: The Key to Growth
Deepening relationships and understanding with both your clients and your prospects is the most critical applied skill for growth. Yet, in daily practice, this vital discipline is too often postponed, haphazard, or relegated to a secondary priority. The absence of visible urgency, immediate client needs, or clear account objectives leads professionals to confuse general account…
Digital Deep Dive
Winding River Consulting’s Digital Deep Dive Summit returns for its 5-year anniversary! Bringing together forward-thinking accounting firm leaders who are committed to evolving their culture to support growth and digital transformation. This immersive two-day experience explores the strategies, technologies, and practices shaping the modern firm. Dive into digital marketing, AI advancements, operational excellence, leadership development,…
Virtual Campfire: The Employee Experience Advantage: How Marketing Fuels Retention
Employee experience isn’t just an HR initiative anymore—it’s a firmwide differentiator. We’ll dig into how marketing can amplify culture, reinforce values, and strengthen internal communication in ways that directly impact retention. Expect practical strategies for partnering with HR, activating brand from the inside out, and creating moments that matter throughout the employee lifecycle. SME Kayla…
AAM High Webinar: Energy, Health and Performance in Business Development
While firms invest heavily in skills training, tools and sales methodologies, far less attention is given to the biological factors that drive performance such as sleep, recovery, stress regulation, and mental endurance. Drawing on research from performance science and workplace studies, the talk examines how BD burnout, travel demands and constant cognitive switching impact revenue…
Learning Lab: Building a Branded Fleet: Custom Agents for Marketing Teams
This hands-on session shows marketing pros how to build branded, reliable, AI-powered helpers that function as digital coworkers. By the end, participants understand what custom agents can do, how to create them, which traps to avoid, and how to work with IT to roll them out firmwide. The capstone: building four practical agents that support…
AAM High! Webinar: Accounting Marketing Impact: Insights on Which Marketing Techniques Work Best in 2026
With the median growth rate for accounting firms falling to its lowest point in five years, it is more critical than ever to understand exactly how elite performers are still growing 3.5X faster than the competition. Join Austin McNair and Will Casserly from Hinge as they provide a deep dive into the most impactful marketing…