Virtual Campfire
Events
Virtual Campfire: Service Line Innovations
Professional services are constantly evolving to respond to demand, market fit and regulatory changes. As friendly competitors, there's often opportunities to play on each other's strengths. We'll do a deep…
Virtual Campfire: Client Data
Accountants and advisors are often positioned at the heart of business decision-making and core processes, giving us access to a wealth of data useful to marketing strategy. What are we…
Virtual Campfire: Seat at the Table
How do you earn, or expand, your influence with leadership on marketing strategy? What does it really mean to have "a seat at the table"? In what way can AAM…
Virtual Campfire: Looking Back, Looking Forward
Pull out your analytics, look back at your strategic plans and New Year's resolutions and let's chat about what worked, what didn't, and what we're focusing on moving forward. Facilitators…
Virtual Campfire: The Looming Recession- Fact or Fiction for your Firm?
Everyone is talking about 2023 being the start of another recession; are you feeling that in your firm? How can marketers help to grow and sustain their firms during a…
Virtual Campfire: AI & Automation in Marketing
AI and automation can greatly improve our efficiency in targeting and personalizing campaigns, analyzing large sets of data, and automating repetitive tasks. Is it important to consider the ethical implications…
Virtual Campfire: Recruiting Marketing- How are you fighting (and hopefully winning) the talent war?
Potential employees might be the most important audience we can target. What does "recruiting marketing" mean in your firm? What best practices are you transferring from client acquisition strategies to…
Virtual Campfire: Accounting M&A is the New Black
It feels like there is a new accounting firm merger announcement every week, or at least every month! If you're a marketer in an acquiring firm, what have you learned…
Virtual Campfire: Lead Gen Campaigns
Everyone used to talk about the funnel. Now the funnel has flipped up-side-down, or been scrapped all together. Please come prepared to share how you're attracting leads, qualifying them, moving…
Virtual Campfire: Marketing Department Structure & Project Management
Whether we have a large team or are a department of one, Project Management is a HUGE part of our jobs. How are you structuring your marketing department? What tools…
Virtual Campfire: Brand Management
We'll dive into rebranding, navigating mergers, aligning your firm with messaging and positioning, enforcing brand guidelines, activating your brand effectively, and conducting a brand audit. Join us to gain practical…
Virtual Campfire: What’s New and Old in CRM?
From gaining buy-in to implement a CRM system, to synthesizing the business intelligence we all hope comes out of one - CRM sytems dominate our time and headspace. Let's talk…