Virtual
Events
Virtual Campfire: Fueling Growth: Pipeline Strategies That Scale
From niche campaigns to smarter data usage, marketers are being asked to generate more opportunities without adding headcount. In this campfire, we’ll crowdsource practical approaches that scale—automation, evergreen campaigns, partnerships,…
Learning Lab: Building Your BD Plan: A Framework for Marketing & BD Professionals at Accounting Firms
Program Description Most marketing and BD professionals at CPA firms are handed a growth goal without a real plan for hitting it. The work ends up reactive: chasing whatever comes…
AAM High! Webinar: The Expert Engagement Playbook: How to Guide Your Firm’s SMEs to Exceptional Visibility
Building visibility for your firm is a major challenge, and your experts are key to accelerating it. Yet, engaging them often feels like an uphill battle against the billable hour.…
AAM High! Webinar: M&A Marketing Integration: Lessons from Both Sides of the Deal
A merger announcement looks effortless from the outside. New logo, polished press release, a confident "better together" message. What the market never sees is everything happening behind it: two client…
Town Hall Rebrand Q&A
As AAM evolves into the Association for Accounting Growth (AAG), we know you may have questions about what this transition means for you and our community. Join us for a…
Learning Lab: Building Marketing Agents with Microsoft Copilot Studio
In this hands-on workshop, participants will learn how to use Microsoft Copilot Studio to build AI-powered marketing agents that support content creation, lead generation, campaign planning, and client engagement. Rather…
AAM High! Webinar: The Beige Wall of Accounting Sales – A Conversation about Standing Out
Too often, accounting firms sound and look exactly alike. The same messaging. The same proposals. The same follow-up emails. In a profession where everyone is trying to build trust, blending…
New Member Welcome Call
So you've joined the Association for Accounting Marketing... Now what? Join us for an open discussion about what it means to be an AAM member at our New Member Welcome! This…
AAM High! Webinar: The CX Advantage: How Client Experience Powers Performance and Profitability
Client experience is no longer a soft skill. It is a measurable business driver. This session explores how firms that intentionally design and deliver exceptional client experiences achieve stronger client…
Celebrating Our Members: Wins, Challenges & Lessons Learned
September 16, 2026 at 1:00 - 1:45 pm Eastern Time (US & Canada) Join us during Member Appreciation Week for a candid conversation about the wins, challenges and lessons shaping…
Learning Lab: Empowering Future Firm Leaders Through Marketing & Business Development Training
Program Description What if every staff member at your firm thought like a marketer? For most marketers, that’s the dream. But the reality is that business development often feels out…
Virtual Campfire: The Marketing Ops Makeover
Marketing operations is the backbone of modern accounting marketing—but most firms are still catching up. This session focuses on elevating your tech stack, data, and reporting to drive smarter decision-making…