Virtual
Events
Learning Lab: Building a Branded Fleet: Custom Agents for Marketing Teams
This hands-on session shows marketing pros how to build branded, reliable, AI-powered helpers that function as digital coworkers. By the end, participants understand what custom agents can do, how to…
AAM High! Webinar: Accounting Marketing Impact: Insights on Which Marketing Techniques Work Best in 2026
With the median growth rate for accounting firms falling to its lowest point in five years, it is more critical than ever to understand exactly how elite performers are still…
New Member Welcome Call
So you've joined the Association for Accounting Marketing... Now what? Join us for an open discussion about what it means to be an AAM member at our New Member Welcome! This…
Virtual Campfire: Modernizing Your Content Marketing Machine
Content expectations have exploded, but most accounting marketing teams are still asked to do more with the same (or fewer) resources. This conversation explores how to build a sustainable content…
Roundtable on Accounting Marketing and Sales Compensation
Discuss compensation trends with your colleagues! Now that the 2026 AAM Biennial Compensation Report is out, you can meet with the analysts to ask questions and share insights from your…
AAM High! Webinar: From Skeptics to Activators: How Accounting Marketers Can Help Partners Change BD Behavior
Many accounting firms know they need broader participation in business development, but getting partners to change is hard. They are busy, autonomous, skeptical, and often uncomfortable with anything that sounds…
Webinar: The Legal Reality of DEI: What Accounting Firms Need to Know Now
As headlines swirl and political pressure intensifies, many accounting firms are left wondering what diversity, equity, and inclusion really mean from a legal perspective and what’s still safe, smart, and…
New Member Welcome Call
So you've joined the Association for Accounting Marketing... Now what? Join us for an open discussion about what it means to be an AAM member at our New Member Welcome! This…
Virtual Campfire: Fueling Growth: Pipeline Strategies That Scale
From niche campaigns to smarter data usage, marketers are being asked to generate more opportunities without adding headcount. In this campfire, we’ll crowdsource practical approaches that scale—automation, evergreen campaigns, partnerships,…
Learning Lab: Building Your BD Plan: A Framework for Marketing & BD Professionals at Accounting Firms
Program Description Most marketing and BD professionals at CPA firms are handed a growth goal without a real plan for hitting it. The work ends up reactive: chasing whatever comes…
AAM High! Webinar: The Expert Engagement Playbook: How to Guide Your Firm’s SMEs to Exceptional Visibility
Building visibility for your firm is a major challenge, and your experts are key to accelerating it. Yet, engaging them often feels like an uphill battle against the billable hour.…
AAM High! Webinar: M&A Marketing Integration: Lessons from Both Sides of the Deal
A merger announcement looks effortless from the outside. New logo, polished press release, a confident "better together" message. What the market never sees is everything happening behind it: two client…