AAM DEI Webinar: Thinking About AI Through a DEI Lens

AI is transforming how marketing content gets created and who it includes. In a year when regulators, boards, and audiences are all rethinking DEI, marketers are uniquely positioned to use AI as a force for inclusion rather than risk.

In this session, you’ll explore how AI tools can uncover hidden bias and help you write copy that’s both compliant and inclusive. We’ll walk through what’s changed in the past year from a regulation perspective and how these developments are reshaping marketing language, ethics, and accountability.

Then we’ll run an AI/DEI audit using a custom GPT that scans your marketing content for bias, accessibility gaps, and exclusionary phrasing. We’ll test real firm examples and experiment with a ready-made prompts list to find improvement areas. And we’ll talk about what word you should swap out and what words to keep in your toolkit.

Whether you’re reviewing an ad, job post,or thought-leadership article, you’ll leave knowing how to make what you do more inclusive of your target market, using AI to strengthen both your messaging and your firm’s brand integrity.

Key takeaways:
1. A custom GPT and practical prompts and to detect and correct bias.
2. A “Words to Watch” list and inclusive rewrite examples to make every message more welcoming.
3. Use AI to DEI-proof marketing collateral

Speakers

Katie Tolin | Co-Founder, XcelLabs

Katie Tolin is the co-founder of XcelLabs, an AI-first technology, training, and coaching company, where she’s helping transform the accounting profession by elevating advisory skills and preparing accountants to lead in an AI-first world. She is also the founder of CPA Growth Guides, where she serves as a consultant and outsourced chief growth officer, helping firms turn strategy into action across marketing, business development, product innovation, and client experience. A former in-house marketing leader, Katie has built a career developing data-driven, innovative programs that move firms forward. She is a former Accounting Marketer of the Year, one of the Top 100 Most Influential People in Public Accounting, and one of the Most Powerful Women in Accounting. She’s also a Hall of Fame inductee and past president of the Association for Accounting Marketing.

Dr. Rachel Anevski | CEO & Founder, Matters of Management

Dr. Rachel Anevski, SHRM-CP, PHR, is a nationally recognized advisor, speaker, and writer working at the intersection of Human Resources, Marketing, and Organizational Leadership. As the CEO and Founder of Matters of Management, she helps public accounting firms and professional services organizations strengthen their employer brand, evolve leadership capabilities, and build people-centric systems that improve both retention and revenue.