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Virtual Campfire: The Art of the Pivot: Responding to Hot Topics

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August 20, 2025 @ 2:00 pm - 2:45 pm EDT

From monumental tax code changes to shifting regulatory priorities, accounting firms are under increasing pressure to react quickly. In this month’s virtual campfire, we’ll explore how marketing leaders can master the art of the pivot when the landscape suddenly shifts. Whether it’s new legislation, emerging client concerns, or headline-making news, we’ll discuss how to stay relevant, add value, and lead with confidence. Join us for a practical, peer-driven conversation on turning disruption into opportunity.

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The Association for Accounting Marketing (AAM) is an association of accounting firm professionals who impact a firm’s growth and sustainability. Members include marketers, business developers, CPAs, firm administrators and businesses that serve the accounting industry. Through industry-leading networking, educational resources and thought leadership, AAM elevates the stature of practice growth, focusing on growing people and, hence, the accounting practices that employ them.