Events
Events
AAM High! Webinar: Leading with Next-Gen KPIs: Telling a Data Story that Matters to Firm Leadership
Having actionable data is essential to successfully marketing your firm and driving growth, but we have too much data, limited skillsets, and not enough or not the right systems to produce the data that partners can grasp easily. Interpreting marketing KPIs for firm leaders is critical for providing valuable evidence to inform decision making, but…
Business Development Roundtable: Social Selling on LinkedIn – how everyone at your firm can use LinkedIn to drive new business
LinkedIn is the world's largest professional networking platform with more than 800 million users in 200 countries. LinkedIn’s mission is to “connect the world’s professionals to make them more productive and successful”. Join the AAM Business Development committee for a discussion and to share ideas for how your firm can use LinkedIn to drive new…
Virtual Campfire: Client Data
Accountants and advisors are often positioned at the heart of business decision-making and core processes, giving us access to a wealth of data useful to marketing strategy. What are we capturing, and how? Is this data allowing us to do a lifecycle analysis or is it stuck in disparate systems? Are we using it to…
AAM High! Webinar: Google Analytics 4 Overview for Accounting Marketers
Google Analytics as we know it is dead. It’s a bold – but true – statement. GA4 is a brand-new product with brand-new features and interfaces. And plenty of benefits ... once you figure out the differences, learn the new terminology and get used to a new interface. Learn more about GA4, the new tools…
Emerge
Emerge is AAM’s one-day virtual conference experience designed to inspire, transform and elevate with the information marketers, business developers and growth professionals need today. Each year the conference focuses on a central theme that directly relates to current challenges and opportunities within the accounting profession. Emerge 2022 sessions will revolve around the theme of Growth…
New Member Welcome Call
So you've joined the Association for Accounting Marketing... Now what? Join us for an open discussion about what it means to be an AAM member at our New Member Welcome! This call will provide an opportunity for you to: - Connect with other new members - Review member benefits - Learn about AAM Connect, the online…
Virtual Campfire: Seat at the Table
How do you earn, or expand, your influence with leadership on marketing strategy? What does it really mean to have "a seat at the table"? In what way can AAM and our community help each other build respect, credibility, approval and expanded budgets and resources? Facilitators Raissa Evans Raissa joined Weaver as head of digital…
AAM High Webinar: Discover the Benefits of Live Chat
Do you want to turn more website visitors into customers? Live Chat can help you get 6x MORE engagement from your website visitors - and turn them from browsers to hot leads in just a short conversation. Moneypenny's Head of Business Development, Stephanie Vaughan-Jones, will show you everything you need to know. You will learn:…
AAM High Webinar: Why Media Relations Still Matters For Accounting Firms
In this world of blogging, social media, e-newsletters, etc., don’t discount the power of media relations and news coverage. So-called “earned media” is a powerful way to elevate your brand, specialists, and key services. You know the stories you want to tell about your firm. Learn how to build out a successful media relations strategy…
Today’s Top Challenges for Large Accounting Firms
Program Description Join Lisa Simpson, Vice President of Firm Services for the AICPA, as she reviews what large firms rank as their top challenges. In addition, she’ll share insights from her conversations with firm leaders on how they’re addressing these pain points and what they’ve got on their radar for the future. About Lisa Lisa…
Virtual Campfire: Looking Back, Looking Forward
Pull out your analytics, look back at your strategic plans and New Year's resolutions and let's chat about what worked, what didn't, and what we're focusing on moving forward. Facilitators Raissa Evans Raissa joined Weaver as head of digital and lead gen in 2020, a full-service national CPA and advisory firm. She began her early…
Business Development Roundtable: What Does M&A and PE Really Mean to Firm Business Development Leaders?
The recent AAM Emerge conference – Growth Through Realignment – was largely focused on all things M&A and PE related. There were great speakers and fantastic topics presented. So, join our next BD Roundtable to further discuss some of the critical issues particularly relevant to firm business development leaders such as: The evolution of firm…