Events
Events
Virtual Campfire: The Employee Experience Advantage: How Marketing Fuels Retention
Employee experience isn’t just an HR initiative anymore—it’s a firmwide differentiator. We’ll dig into how marketing can amplify culture, reinforce values, and strengthen internal communication in ways that directly impact retention. Expect practical strategies for partnering with HR, activating brand from the inside out, and creating moments that matter throughout the employee lifecycle. SME Kayla…
AAM High Webinar: Energy, Health and Performance in Business Development
While firms invest heavily in skills training, tools and sales methodologies, far less attention is given to the biological factors that drive performance such as sleep, recovery, stress regulation, and mental endurance. Drawing on research from performance science and workplace studies, the talk examines how BD burnout, travel demands and constant cognitive switching impact revenue…
Learning Lab: Building a Branded Fleet: Custom Agents for Marketing Teams
This hands-on session shows marketing pros how to build branded, reliable, AI-powered helpers that function as digital coworkers. By the end, participants understand what custom agents can do, how to create them, which traps to avoid, and how to work with IT to roll them out firmwide. The capstone: building four practical agents that support…
AAM High! Webinar: Accounting Marketing Impact: Insights on Which Marketing Techniques Work Best in 2026
With the median growth rate for accounting firms falling to its lowest point in five years, it is more critical than ever to understand exactly how elite performers are still growing 3.5X faster than the competition. Join Austin McNair and Will Casserly from Hinge as they provide a deep dive into the most impactful marketing…
New Member Welcome Call
So you've joined the Association for Accounting Marketing... Now what? Join us for an open discussion about what it means to be an AAM member at our New Member Welcome! This call will provide an opportunity for you to: - Connect with other new members - Review member benefits - Learn about AAM Connect, the online…
Virtual Campfire: Modernizing Your Content Marketing Machine
Content expectations have exploded, but most accounting marketing teams are still asked to do more with the same (or fewer) resources. This conversation explores how to build a sustainable content engine—from smart repurposing and SME enablement to workflow tools and AI. You’ll leave with ideas to take your content from reactive to strategic while keeping…
2026 AAM Summit
Join us for AAM Summit, an in-person immersive experience designed to energize and empower you and your firm. May 18-20, 2026 at the Westin Rancho Mirage Golf Resort and Spa in Palm Springs, CA (Palm Springs Aerial Tramway networking activity available on Sunday, May 17) With its retro charm, stunning natural beauty, and vibrant cultural scene,…
Roundtable on Accounting Marketing and Sales Compensation
Discuss compensation trends with your colleagues! Now that the 2026 AAM Biennial Compensation Report is out, you can meet with the analysts to ask questions and share insights from your own career and firm experience. Dawn Wagenaar, Principal and Brand Strategist at Ingenuity Marketing Group, and Christine Nelson, Communications Consultant who analyzed and reported survey…
AAM High! Webinar: From Skeptics to Activators: How Accounting Marketers Can Help Partners Change BD Behavior
Many accounting firms know they need broader participation in business development, but getting partners to change is hard. They are busy, autonomous, skeptical, and often uncomfortable with anything that sounds like “sales.” Drawing on DCM Insights’ Activator research, this webinar will show what today’s strongest business developers do differently — and what marketing and BD…
Webinar: The Legal Reality of DEI: What Accounting Firms Need to Know Now
As headlines swirl and political pressure intensifies, many accounting firms are left wondering what diversity, equity, and inclusion really mean from a legal perspective and what’s still safe, smart, and compliant to pursue. In this session, employment attorney Aislinn Sroczynski of Royer Cooper Cohen Braunfeld cuts through the noise to explain what has actually changed…
New Member Welcome Call
So you've joined the Association for Accounting Marketing... Now what? Join us for an open discussion about what it means to be an AAM member at our New Member Welcome! This call will provide an opportunity for you to: - Connect with other new members - Review member benefits - Learn about AAM Connect, the online…
Virtual Campfire: Fueling Growth: Pipeline Strategies That Scale
From niche campaigns to smarter data usage, marketers are being asked to generate more opportunities without adding headcount. In this campfire, we’ll crowdsource practical approaches that scale—automation, evergreen campaigns, partnerships, outbound strategies, and BD alignment that truly works. Bring your best ideas and biggest hurdles for a high-energy conversation on consistent, predictable pipeline generation. What…