Virtual Campfire

Employee experience isn’t just an HR initiative anymore—it’s a firmwide differentiator. We’ll dig into how marketing can amplify culture, reinforce values, and strengthen internal communication in ways that directly impact…

Content expectations have exploded, but most accounting marketing teams are still asked to do more with the same (or fewer) resources. This conversation explores how to build a sustainable content…

From niche campaigns to smarter data usage, marketers are being asked to generate more opportunities without adding headcount. In this campfire, we’ll crowdsource practical approaches that scale—automation, evergreen campaigns, partnerships,…

Marketing operations is the backbone of modern accounting marketing—but most firms are still catching up. This session focuses on elevating your tech stack, data, and reporting to drive smarter decision-making…

The final quarter sets the tone for the year ahead, and smart planning can mean the difference between scrambling and succeeding. We’ll discuss how to prioritize initiatives, align with firm…