Virtual
Events
Roundtable: Charming Is an Expensive Mistake: What Accounting Firms Need to Get Right When Hiring Sales Professionals
Hiring a sales professional can be one of the most consequential growth decisions an accounting firm makes. A candidate can interview exceptionally well and still be the wrong fit for…
Learning Lab: Unlock Your HubSpot Potential
Transform your firm's HubSpot account from a generic CRM into a powerful, industry-specific automation engine that actually works for accounting firms. This hands-on workshop solves three critical challenges—HubSpot doesn't work…
AAM High! Webinar: Techniques for Marketing Authenticity: Being Human!
As techniques for marketing dive more deeply into digital channels and automation, the messaging must remain emotionally engaging and uniquely human. This webinar will explore what marketing authenticity means by…
Roundtable: The Seller-Doer Shift: Building Business on Purpose
Most partners got to partner by doing great client work. Then the firm expects them to bring in new business too, and few were ever taught how. In this panel,…
New Member Welcome Call
So you've joined the Association for Accounting Marketing... Now what? Join us for an open discussion about what it means to be an AAM member at our New Member Welcome! This…
Webinar: How Lutz Built a Top 20 Brand From the Inside Out
Lutz is a mid-sized firm that consistently ranks in the top 20 of the Remarkabrand Index. That didn’t happen by accident. Join Mike Jones and Sam Pagel of Resound for…
Virtual Campfire: Closing Strong: Your Year-End Planning Playbook
The final quarter sets the tone for the year ahead, and smart planning can mean the difference between scrambling and succeeding. We’ll discuss how to prioritize initiatives, align with firm…