Welcome to your go-to source for accounting growth resources.

AAM is a leading authority for thought leadership, expertise and education regarding firm growth for the accounting profession.

If you’re looking for industry pros to provide story ideas, participate in interviews, offer written content or share their knowledge in any way, look no further.

In our Media Kit, you’ll learn some fast facts about AAM, meet AAM’s leadership, and learn how we are helping shape the future of the profession by educating and supporting our members.

View our latest press releases to learn how AAM is developing our members’ careers and advancing the profession.

We’re here to help.

Don’t see what you need? Please email us!

AAM’s volunteers and members are at the top of their game. Here is an example of some of the topics we can lend our expertise to:

  • Technology platforms and strategies, including CRM and marketing automation
  • How to build and measure a business development program
  • AI tools to make your marketing time and dollars stretch farther
  • The importance of a strong employer brand to win the war on talent
  • Building a client experience that will improve client satisfaction and retention

AAM is the only trade association of its kind for CPA and consulting firm marketers, business developers, and growth professionals. Here are some quick links to help you learn more about AAM and the programming, tools and resources we offer:

AAM Launches Client Experience Certificate Course to Help Firms Implement Effective CX Strategies

July 8, 2025

LEXINGTON, KY—June 30, 2025. The Association for Accounting Marketing (AAM) proudly announces the release of its fourth certificate course, “Elevating Your Firm’s Client Experience,” now available on demand. This innovative…

The Fastest Growing Accounting Firms Spend Twice as Much on Marketing: New Research Reveals What High Growth Firms Do Differently

May 21, 2025

LEXINGTON, KY—May 20, 2025. What drives the remarkable marketing performance of the fastest growing accounting firms? The Association for Accounting Marketing (AAM) wanted to find out. The newly released 2025-26…

Association for Accounting Marketing Announces 2025 Individual Award Recipients

May 14, 2025

May 14, 2025 (Lexington, KY) – The Association for Accounting Marketing (AAM), the leading resource for growth professionals in the accounting and advisory profession, announced the recipients of its individual…

Labrador Named AAM’s 2025 Business Developer of the Year

May 14, 2025

May 14, 2025 | Lexington, KY – Arlene Labrador, Business Development Director at Cherry Bekaert, has been honored with the Association for Accounting Marketing’s (AAM) 2025 Business Developer of the…

Lewis Named AAM’s 2025 Marketer of the Year

May 14, 2025

May 14, 2025| Lexington, KY – Kristen Lewis, Managing Director at EisnerAmper, has been honored with the Association for Accounting Marketing’s (AAM) 2025 Marketer of the Year award. This prestigious…

Association for Accounting Marketing Announces the Category Winners of the 2025 Marketing Achievement Awards

May 14, 2025

May 14, 2025 (Lexington, KY) – On May 13, during the Association for Accounting Marketing’s (AAM) annual Summit held in Phoenix, Arizona, sixteen prestigious awards were distributed to exceptional accounting…

Association for Accounting Marketing Announces New Board Members

January 13, 2025

Newly Elected Board Members Shape the Future of Growth in the Accounting and Advisory Profession January 13, 2025 | Lexington, KY – The Association for Accounting Marketing (AAM), the leading…

AAM Introduces New ‘Business Developer of the Year’ Award

January 9, 2025

Recognize Excellence in Business Development with AAM! Shine a Spotlight on Outstanding Achievements in the Accounting Nominations Now Open for AAM’s New Business Developer of the Year Award January 9,…

Nominate the 2025 Marketer of the Year

January 9, 2025

Honor Excellence in Accounting Marketing with AAM! Nominations Now Open for AAM’s Marketer of the Year Award January 9, 2025 | Lexington, KY – The Association for Accounting Marketing (AAM)…

AAM Executive Director and Seven Members Named in Accounting Today’s 2024 Top 100 Most Influential People in Accounting

December 11, 2024

December 9, 2024 | Lexington, KY – The Association for Accounting Marketing (AAM) is proud to announce that seven of its members and its executive director have been included in…