Surveys, Studies, Research, and More

Are you looking for a way to benchmark your role and your firm’s marketing and business development efforts against others? As a leader, your influence is powerful. Marketers, business development and practice growth professionals are asked to share their insights to keep the accounting marketing profession strong.

2023-2024 AAM Marketing Budget Benchmark Study

This year’s AAM Marketing Budget Benchmark Study dives deeper than ever into the composition of marketing budgets for accounting firms of all sizes. With a special focus on what the fastest-growing accounting firms do differently, this study delivers insights available nowhere else.

New to this year’s edition:

  1. How firms organize their marketing and business development teams
  2. How marketing teams support their firm’s talent recruiting and retention initiatives
  3. What kinds of technology accounting firms use to propel their marketing programs

We have also expanded the total list of marketing techniques studied to include all the ways modern firms go to market.

And that’s just the beginning. Here’s what else you’ll learn:

  • What percentage of revenue firms dedicate to their marketing budget
  • What marketing techniques firms are using to help them grow 5X faster than average
  • Which marketing techniques are preferred by slower growing firms
  • Where the fastest growing firms plan to increase their marketing spending
  • How company culture relates to firm growth
  • Details on what kinds of marketing technology is being deployed in the industry

Access this research report today! Discounted pricing for members of AAM!

Purchase the 2022 AAM Biennial Compensation Survey

AAM’s Biennial Compensation Survey, done in partnership with Ingenuity Marketing Group, is now available for purchase! 

Since 2010, AAM has conducted the Biennial Compensation Survey to help marketing leaders, accounting firm partners and human resources professionals identify new strategies for attracting and developing marketing and business development talent at their growing firms.

The AAM 2022 Biennial Compensation Survey Report gathered data from 200+ of the most senior marketing and business development professionals within accounting and advisory firms of all sizes across the U.S. and Canada.In addition to current salary/wage data organized by marketing and business development positions, your report will include:

  • Deeper data on the new value proposition of salaries
  • Top benefits and perks and recommendations for bonuses and variable compensation
  • Average team size and tenure
  • Regional data
  • Canadian highlights
  • Top marketing specialties
  • Higher education pursuits

This report is the most comprehensive source of compensation and benefit data specific to the accounting marketing and business development profession.