Surveys, Studies, Research, and More

2024 AAM Biennial Compensation Survey Report

At most accounting and advisory firms today, marketers and business development leaders like you have a seat at the strategic table…and in a few cases the ownership table.

As you drive strategy, how do you onboard the right specialists and outsourced relationships? How do you help team members advance their careers? How do you focus on your own professional development?

The 2024 AAM Biennial Compensation Survey has more answers to these questions. It is the only report that measures the changing landscape of accounting marketing and business development careers, compensation and benefits.

New to this year’s edition: 

  • 200+ unique team roles represented
  • Low, middle-range and high average salaries per leadership role
  • 10 different specialist career paths with salary ranges
  • Takeaways for small, mid-sized and large firms

For teams of one professional up to teams of 50 professionals, there are insights for every leader.

Access this valuable report today. Discounted pricing is available for members of AAM.

2023-2024 AAM Marketing Budget Benchmark Study

Are you looking for a way to benchmark your role and your firm’s marketing and business development efforts against others? As a leader, your influence is powerful. Marketers, business development and practice growth professionals are asked to share their insights to keep the accounting marketing profession strong.

This year’s AAM Marketing Budget Benchmark Study dives deeper than ever into the composition of marketing budgets for accounting firms of all sizes. With a special focus on what the fastest-growing accounting firms do differently, this study delivers insights available nowhere else.

New to this year’s edition:

  1. How firms organize their marketing and business development teams
  2. How marketing teams support their firm’s talent recruiting and retention initiatives
  3. What kinds of technology accounting firms use to propel their marketing programs

We have also expanded the total list of marketing techniques studied to include all the ways modern firms go to market.

And that’s just the beginning. Here’s what else you’ll learn:

  • What percentage of revenue firms dedicate to their marketing budget
  • What marketing techniques firms are using to help them grow 5X faster than average
  • Which marketing techniques are preferred by slower growing firms
  • Where the fastest growing firms plan to increase their marketing spending
  • How company culture relates to firm growth
  • Details on what kinds of marketing technology is being deployed in the industry

Access this research report today! Discounted pricing for members of AAM!