Amplify!

Are you a busy professional on the go? Do you enjoy learning about the trends and hot topics in accounting and advisory firm marketing and growth through engaging conversations with leading experts in the industry? AAM’s podcast, Amplify!, is now organized into 4-6-episode seasons that together serve as a master class in one critical and multifaceted aspect of growing CPA and advisory firm’s in today’s marketplace. Play them in order, or play them in line with your priorities or interests — once you listen to one episode, you’ll want to hear how the whole story unfolds in each season.

Featured: Season 4 Episode 1

What a Business Development Executive Does

with Danielle Reynolds, Business Development, Manager with Whitley Penn

A business developer’s day involves a myriad of activities from external meetings with business owners and referral partners to scoping calls for initial client connections.

The Power of Showing People They Matter
Season 3 Episode 6

The Power of Showing People They Matter in Accounting Firms

with Heather Esposito, Director at BPM

In this episode, host Mike Jones talks with Heather Esposito, Director of Learning, Development and Colleague Engagement at BPM, about the power of showing people they matter.

The State of the Industry - Summit Micro Interviews - Part 1
Season 3 Episode 4

The State of the Industry – Micro Interviews from AAM Summit 2023 – Part 1

with 13 attendees of AAM Summit 2023

In this episode, host Mike Jones, Managing Partner of Resound – a brand consultancy – talks with 13 attendees of AAM Summit 2023 about their take on the state of the accounting industry.

Season 2 Episode 6

Mergers, Acquisitions and Private Equity in Strategic Planning

with Allan Koltin, Koltin Consulting Group

The Intersection of Marketing and HR for Accounting Firms Mergers, Acquisitions and Private Equity in Strategic Planning -w- Allan Koltin, Koltin Consulting Group ● M&A has been big in the accounting profession for decades. How is it changing today? What do you think we’ll see in 2023? ● We’ve seen private equity enter the industry…

Season 2 Episode 5

Making DEI a Strategic Priority

with Kimberly Ellison-Taylor, KET Consulting

The Intersection of Marketing and HR for Accounting Firms Making DEI a Strategic Priority -w- Kimberly Ellison-Taylor, KET Consulting ● Why does CX matter? ● How does this differ from client service? ● Where in the client lifecycle should firms be looking at the client experience? ● The voice of the client is important in…

Season 2 Episode 4

Strategic Planning Starts with Buy-In

Gary Thompson

The Intersection of Marketing and HR for Accounting Firms Strategic Planning Starts with Buy-In -w- Gary Thompson ● Why is buy-in at every level an important part of strategic planning? ● How can you get buy-in across the firm at every level? How do you engage your team? ● What are the impacts of doing…

Season 2 Episode 3

Navigating the Increased Complexities to Growth

with Gale Crosley

The Intersection of Marketing and HR for Accounting Firms Navigating the Increased Complexities to Growth -w- Gale Crosley ● How are firms approaching growth today from a strategic level? ● What is the role of niche development in growth today? Is it more or less important than a few years ago? ● Sometimes to grow,…

Season 2 Episode 2

Focus on Creating a Client Experience

with Katie Tolin

The Intersection of Marketing and HR for Accounting Firms Focus on Creating a Client Experience -w- Katie Tolin ● Why does CX matter? ● How does this differ from client service? ● Where in the client lifecycle should firms be looking at the client experience? ● The voice of the client is important in the…

Season 2 Episode 1

Strategic Planning for the Future, Observations, and Advice

with Dan Hood, Accounting Today

The Intersection of Marketing and HR for Accounting Firms Strategic Planning for the Future, Observations, and Advice -w- Dan Hood, Accounting Today

Season 1 Episode 6

New Ways to Retain and Scale Accounting Firm Talent

with Rachel Anevski, CEO & Founder of Matters of Management

On this episode host Mike Jones, CEO and Managing Partner of Resound, sits down with Rachel Anevski, CEO & Founder of Matters of Management. Rachel is a 20 year veteran working with Public Accounting Firms and their clients to create a better workforce for succession planning.

Season 1 Episode 5

The Shifting Landscape of Compensation for Accounting Firms

with Jon Hubbard of Boomer Consulting

On this episode host Mike Jones, CEO and Managing Partner of Resound, sits down with Jon Hubbard, shareholder at Boomer Consulting. Jon is an accomplished consultant and speaker and last year was recognized as a top 20 under 40 Influencer by CPA Practice Advisor.

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