Amplify!
Are you a busy professional on the go? Do you enjoy learning about the trends and hot topics in accounting and advisory firm marketing and growth through engaging conversations with leading experts in the industry? AAM’s podcast, Amplify!, is now organized into 4-6-episode seasons that together serve as a master class in one critical and multifaceted aspect of growing CPA and advisory firm’s in today’s marketplace. Play them in order, or play them in line with your priorities or interests — once you listen to one episode, you’ll want to hear how the whole story unfolds in each season.
Beyond the Database: Building a CRM That Fuels Business Development
Nikki Burgeson | UHY-US
In this episode, Chris Camara speaks with Nikki Burgeson about the critical role of CRM systems in business development, particularly within professional services.
People, Process, Platform: Aligning MarTech with Firmwide Growth Goals
with Jamie Miller and Don Breckenridge from Marketing by Numbers
What does it take to build a MarTech stack that actually supports firmwide growth? In this episode, Jamie Miller and Don Breckenridge from Marketing by Numbers dive into how they’ve prioritized people, process, and platform to build alignment across marketing, sales, and operations—starting with Salesforce and Pardot, and layering on strategy from there.
Marketing Automation Without a CRM? Building Smarter Campaigns with Limited Infrastructure
with James Kuch of Yeo & Yeo
Can you maximize marketing automation without a CRM? In this episode, James Kuch of Yeo & Yeo shares how his firm uses HubSpot across five business entities to segment audiences, automate outreach, and scale campaigns—despite lacking a formal CRM. Learn how to drive results and simplify workflows, even with complex tech stacks and limited bandwidth.
Leveraging Digital Events for Lead Generation
with Lindsay Sherrill, Marketing Manager at Schneider Downs
In this episode of Amplify!, host Meg Hoevener sits down with Lindsay Sherrill, Marketing Manager at Schneider Downs, to explore how accounting firms can use webinars to boost lead generation, client engagement, and brand visibility. Lindsay shares her journey transitioning from GoToWebinar to ON24, revealing the challenges, wins, and game-changing features that transformed their webinar strategy. Whether you’re just starting out or looking to level up your virtual events, this episode is packed with insights and practical tips.
Employee Advocacy at Scale: Building Social Reach Through Strategic Tools
with Becky Weiand of Rea
Explore how accounting firms can use employee advocacy platforms to expand reach, elevate culture, and drive real engagement. In this episode, Becky Weiand of Rea shares how her team transitioned from Hootsuite to Clearview Social to empower employees, improve adoption, and align firmwide marketing with measurable results.
Standing Out and Standing Up: Building Brand Authority and Challenging Stereotypes
with Gilbert (Gil) R. Vasquez, Vasquez + Company
This episode explores the importance of gaining valuable experiences and leveraging them to highlight your own personal brand. Gilbert (Gil) R. Vasquez who tells his unique story from breaking stereotypes to leading one of the largest minority-owned CPA firms while discussing strategies for effectively showcasing your own unique value.
One-Person Powerhouse: Self-Advocacy for Solos and Small Teams
with Amanda Simmonds, Spiirall
In this episode we explore the unique challenges and opportunities of being in roles that aren’t always billable but are always valuable with our guest, Amanda Simmonds of Spiirall.
Small Firm, Big Impact: Finding Value Through Niching
with Kelly Schuknecht, Marketing Director at Summit Virtual CFO
In this episode we delve into the strategies that empower small accounting firms to thrive despite resource constraints with our guest, Kelly Schuknecht, Marketing Director at Summit Virtual CFO.
Lightning Interviews from AAM Summit 2024 Part 1
with Mike Jones, Resound
At AAM Summit 2024, the Amplify podcast team collected lightning interviews from attendees, asking them questions on proving their worth and the worth of their marketing within their accounting firms. [Part 1]
Becoming a Visible Expert: Crafting Content Proving Your Expertise
with Karl Feldman, Partner at Hinge
In this episode we delve into the art of impactful content marketing campaigns. From blogs to whitepapers and videos, discover how these mediums can effectively showcase your firm’s knowledge and the value you deliver.
AI in Marketing: Revolutionizing Strategies for Growth
with Blake Oliver, a CPA and CEO at Earmark
Learn how Artificial Intelligence (AI) is reshaping the marketing industry with our guest, Blake Oliver, a CPA and CEO at Earmark.
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