Amplify! Season 7 Episode 3
Leveraging Digital Events for Lead Generation

Amplify Podcast - MarTech Stacks - S7 E3 - How Accounting Firms Can Leverage Webinars as a Powerful Tool for Lead Generation and Client Engagement

with Lindsay Sherrill, Marketing Manager at Schneider Downs

In this insightful episode of Amplify!, Meg Hoevener Marketing Manager at McGuire Sponsor, interviews Lindsay Sherrill, a seasoned marketing leader from Schneider Downs, about the strategic shift her firm made in webinar platforms—from GoToWebinar to ON24.
Lindsay shares candid stories from the trenches, including technical hiccups, CPE delivery challenges, and the growing demand for on-demand learning. She explains how ON24’s automation, customization, and analytics capabilities helped Schneider Downs scale their webinar program, improve attendee experience, and streamline internal processes.
Listeners will gain actionable advice on:
  • Choosing the right webinar platform for your firm’s needs
  • Managing presenter adoption and training
  • Leveraging webinars for both client retention and business development
  • Enhancing engagement through video, chat, and interactive widgets
  • Using analytics and follow-up strategies to maximize impact
Whether you’re hosting your first webinar or refining a mature program, this episode offers valuable lessons and inspiration for accounting marketers looking to amplify their reach.
Host: Meg Hoevener | McGuire Sponsel – https://mcguiresponsel.com