Virtual Campfire: Fueling Growth: Pipeline Strategies That Scale

From niche campaigns to smarter data usage, marketers are being asked to generate more opportunities without adding headcount. In this campfire, we’ll crowdsource practical approaches that scale—automation, evergreen campaigns, partnerships, outbound strategies, and BD alignment that truly works. Bring your best ideas and biggest hurdles for a high-energy conversation on consistent, predictable pipeline generation.

What is a Virtual Campfire? Pull up a seat and join fellow accounting marketers around the virtual campfire for peer-to-peer conversations about what’s really happening in our firms. These informal, member-driven sessions are designed as a safe space to share pressing challenges, compare notes, and learn from each other’s experiences. Co-hosted by industry veterans, Kelsey Brewer (CMO at McGuire Sponsel) and Alyson Fieldman (CGO at Stambaugh Ness), each virtual campfire features at least one subject matter expert to share their wisdom.

There’s no formal presentation – just open, candid dialogue. Regardless of the topic du jour, this is your place to ask questions, swap stories, and crowdsource solutions with people who truly get it. Open to AAM members at all career levels and in all roles. Come ready to share, listen, and leave with fresh perspective, practical ideas, and the reassuring reminder that you’re not in this alone.

SME

Neil Barrow is the founder of EnabledBD, helping professional services firms get BD cooking and UndergroundBD, an online community for business development professionals looking for clarity and community. He’s also the host of ‘I hope this email finds you well’, a business development podcast interviewing BD leaders and pros where they share stories around what actually works to generate revenue in professional services.

He’s a software sales guy that was (fortunately) talked into working in public accounting, leading origination efforts at 2 different firms for over 8 years. Since then, he’s worked with dozens of firms to build or enhance their business development function (spoiler: BD is not a soft skill). More importantly, he is a Certified Cicerone (beer sommelier) and loves connecting with friends and strangers to chat about business development and/or best beers to try. Most importantly, he lives in Fort Worth with his wife of over a decade and a kiddo who is dominating kindergarten.