Virtual Campfire: The Employee Experience Advantage: How Marketing Fuels Retention

Employee experience isn’t just an HR initiative anymore—it’s a firmwide differentiator. We’ll dig into how marketing can amplify culture, reinforce values, and strengthen internal communication in ways that directly impact retention. Expect practical strategies for partnering with HR, activating brand from the inside out, and creating moments that matter throughout the employee lifecycle.

SME

Kayla Schaller-Greenwood

Kayla Schaller‑Greenwood is the Vice President of Operations at Workforce Solutions, where she leads HR strategy, talent management, and organizational development initiatives for CPA firms and other professional‑services organizations. With more than a decade of experience in HR, including extensive work across public accounting, Kayla specializes in helping firms build strong employee experiences, modern people practices, and scalable talent infrastructures that support long‑term growth.

Kayla is widely known for her practical, people‑first approach to HR and her ability to bridge the gap between talent strategy and firmwide business goals. She frequently partners with marketing and growth teams to strengthen employer brands, align recruitment messaging with firm culture, and create talent experiences that enhance both retention and market presence.

From EX design and leadership development to recruiting, compliance, and HR infrastructure, Kayla has helped dozens of firms transform how they attract, engage, and retain top talent. She is also a frequent speaker for SHRM, BDO Alliance, and industry associations, where she brings a collaborative, real‑world perspective to the changing talent landscape.

Facilitators

• Alyson Fieldman, Stambaugh Ness
• Kelsey Brewer, McGuire Sponsel