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November 2025: Thought Leadership

Hot Topic: Artificial intelligence (AI) has quickly evolved from a futuristic concept into a practical tool for marketers, transforming the way content is created. Click here for a comprehensive list of ways AI can support accounting marketers with content creation, grouped by each key stage in the content lifecycle.

Beginner’s Guide: Curious about thought leadership in accounting marketing? Learn how positioning your firm as a trusted expert builds client trust and engagement. Click here to read more and start building your thought leadership strategy today.

Seasoned Marketer: An industry report from leading advisory and accounting firm Grassi didn’t just inform; it sparked a year-long conversation. From AI opportunities to supply chain challenges, see how the 2024 Construction and Architecture & Engineering (A&E) Industry Conditions and Outlook survey report became the backbone of a winning thought leadership strategy. Read more.

Business Development: Most firms publish thought leadership to raise awareness — but few know how to use it to win new business. In this article, Bob Silvy explains five practical ways business developers can turn thought leadership into a revenue-driving tool — from sparking new leads to overcoming client objections.

Resources of Interest: Thought leadership continues to be one of the most effective ways to build trust and visibility. This month’s Resources of Interest highlights a mix of articles, case studies, and podcasts covering everything from content creation and brand messaging to practical thought leadership strategies.

Meet a Member: Discover how Wegner CPAs builds a true ecosystem of thought leadership—connecting webinars, articles, and social engagement into one cohesive strategy. In this Q&A, Content Marketing Manager Fallon Morrissey shares how her firm keeps content consistent, collaborative, and uniquely “Wegner.”

 

October New Members

Andrea Orazen, GBQ Partners LLC
Aurelie Robinson, Plante Moran
Brendan Walsh, Mole Street
Chris Borkes, Grassi
Christina Holt, Elliott Davis
Coco Gao, Grassi
Corey Gilmore, Resound
Jessica Foley, Bowers CPAs & Advisors
Joe Dandron, Elliott Davis
Kara O’Neill, Crowe LLP
Kyle Rosetta, VSH CPAs
Luke Pamer, Clark Nuber PS
Margaret Henn, SAX
Matt Flores, Clark Nuber PS
Scott Dalton, Dean Dorton
Sharona Mandagie, Smythe LLP
Steven McCarty, UHY Advisors, Inc