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Learning Lab: Designing a Website that Looks Good and Generates Quality Leads

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September 11, 2025 @ 1:00 pm - 3:00 pm EDT

Course Overview: 

In this session, learn how Kernutt Stokes took their generic, clunky, and inconsistent website and transformed it into a more modern, visually appealing site that drives qualified people to the site and gets them to contact the firm via contact forms, email, or phone.

You’ll learn what went into the planning, design, and development of the new site and what led to an increase of more than 50% visitors to the new site and an increase of more than 350% of contact conversions in the first 12 months. In addition, you’ll walk away with tips for how to use a redesigned website to restructure your Google Ad and LinkedIn ad campaigns to drive better qualified traffic to your site.

The new Kernutt Stokes website not only brought in the highest percentage of new, organic growth leads in its first 12 months, it was also recognized with AAM’s Achievement in Marketing Award for Website (budget <$49,999).

What you will gain:

  • Identifying the “why” behind your website.
  • Key factors to consider for planning, designing, and launching a website that looks good AND draws in the right visitors.
  • Learn how to drive the right traffic to your website for quality leads and conversions using Google and LinkedIn.

Instructor

Amy Delaney | Director of Marketing & Business Development, Kernutt Stokes

I oversee and manage all of Kernutt Stokes’ marketing and business development strategies and plans, as well as our annual KS Marketing Academy. I love what I do and find true enjoyment in helping my coworkers succeed so they can in turn help their clients be successful. I bring passion, enthusiasm, and a competitive spirit with me, especially when it comes to brand strategy, creating opportunities for the firm and its staff, and all things marketing.

Prior to being hired in 2020, my firm did not have a dedicated marketing position. Since I began, growth and revenue have significantly increased. During our 2023-2024 fiscal year, 21% of new, organic growth came from marketing led/supported initiatives; 33% in 2022-2023. I directed the development, strategy, and launch of our redesigned website in 2023. In 2024, we received AAM’s Achievement in Marketing Award for Website (budget <$49,999).

I have over 20 years of experience in the professional services sector, including more than 14 years for a commercial bank where I was the vice president and marketing director. I was previously licensed as a Certified Financial Marketing Professional (CFMP).
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The Association for Accounting Marketing (AAM) is an association of accounting firm professionals who impact a firm’s growth and sustainability. Members include marketers, business developers, CPAs, firm administrators and businesses that serve the accounting industry. Through industry-leading networking, educational resources and thought leadership, AAM elevates the stature of practice growth, focusing on growing people and, hence, the accounting practices that employ them.