AAM High! Webinar: How are AAM Members Using AI for Marketing Today?

It’s time for marketers to overcome AI hesitations and move beyond generic GenAI tools. AI is transforming how we write, create presentations, edit videos, and power chatbots. AI-infused marketing tools are helping marketers not only find efficiencies but also improve their work.

Peer-to-peer learning is at the heart of AAM. This session will highlight AAM members’ use of AI tools in four demos of current use-cases. Moderated by Alison Simons of Simons Marketing, featuring Jaemi Allen of Larson Gross demoing a customized chatbot with Sendbird, Kelsea Balde of Anthem Strategists demoing educational presentations with Beautiful.ai, Sunny Ricks & Drew Madison of Warren Averett demoing video creation with Synthesia, and Ashley Webb of Mercadien demoing advanced uses for ChatGPT for strategic planning.

Learning Objectives

• Gain a comprehensive understanding of how AI tools are being utilized in various marketing functions, such as content creation, design, planning, and multimedia production, and chatbots.
• Learn how AI-infused marketing tools can enhance both the efficiency and quality of marketing efforts.
• See real-world use-cases of AI in marketing through peer-to-peer learning.

Speakers

Jaemi Allen | Marketing Manager, Larson Gross

Jaemi is a marketing leader with extensive experience in B2B marketing, encompassing strategy development, campaign management, project execution, and performance measurement. At Larson Gross, Jaemi oversees internal marketing initiatives and has launched the firm’s Outsourced Marketing services.

Kelsea Balde | Marketing Manager, Anthem Strategists

Kelsea focuses on business development, digital marketing, brand strategy, content creation, event planning, and enhancing client experience. She also manages and trains on the firm’s CRM, HubSpot, and oversees the onboarding process for new clients. Additionally, Kelsea is actively involved in the firm’s recruiting activities and piloting new tools at Anthem Strategists.

Sunny Ricks | Director of Marketing Communications, Warren Averett

In her role, Sunny collaborates with client service teams and niche marketers to enhance the firm’s brand, visibility, and communications. Sunny leads the marketing communications team, functioning as an internal agency advising on branding, media relations, advertising, publicity, websites, content, social media, and collateral, as well as overseeing internal initiatives.

Drew Madison | Multimedia Communications Senior Associate, Warren Averett

Drew produces and edits multimedia content, including videos, podcasts, animations, and live broadcasts, utilizing AI-powered tools to streamline production and enhance quality. Drew collaborates with the marketing communications team to produce high-quality content and assists IT with in-house audio and video operations. Drew is also involved in researching new AI tools to optimize workflows and improve efficiency.

Ashley Webb | Marketing Manager, Mercadien

Ashley specializes in digital marketing, business development, data analytics/reporting and branding. She is quite tech savvy, leveraging HubSpot, ChatGPT, ZoomInfo and a suite of other tools for various marketing initiatives. Ashley is responsible for developing and executing firmwide and niche-specific strategic marketing plans to meet growth goals. She is a member of BDO’s DEI and Marketing Roundtables and AAM.

Facilitator

Alison Simons | Managing Partner, Simons Marketing

Alison is the founder of Simons Marketing, LLC, a firm specializing in marketing services for accounting firms and wealth management companies. Under her leadership, Simons Marketing has grown into a mulit-disciplinary team offering branding, intentional growth strategies, digital marketing, and recruiting messaging. Alison is also a sought-after speaker, presenting on topics such as niche development and AI in accounting firm marketing.