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Virtual Campfire: Podcasting for Leads

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July 16, 2025 @ 2:00 pm - 2:45 pm EDT

Discover how podcasting can become a powerful tool for generating leads in the accounting industry. In our next roundtable, we’ll explore the best practices for creating engaging content, building a loyal audience, and converting listeners into clients. This session is perfect for marketing professionals looking to leverage the growing popularity of podcasts to drive business growth. Join us for an insightful discussion and share your experiences with fellow leaders.

SME

Blake Oliver, CPA, is the founder and CEO of Earmark, an app that offers NASBA-approved CPE for listening to your favorite accounting and tax podcasts. He co-hosts The Accounting Podcast, a Top 25 Business News show on the Apple charts and the most popular podcast for accountants and bookkeepers worldwide. He has been named one of Accounting Today’s top 100 most influential people and recognized as one of CPA Practice Advisor’s “40 Under 40” in the accounting profession. Blake lives in Scottsdale, Arizona, where he enjoys hiking, swimming, and cycling.

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The Association for Accounting Marketing (AAM) is an association of accounting firm professionals who impact a firm’s growth and sustainability. Members include marketers, business developers, CPAs, firm administrators and businesses that serve the accounting industry. Through industry-leading networking, educational resources and thought leadership, AAM elevates the stature of practice growth, focusing on growing people and, hence, the accounting practices that employ them.