AAM MINUTE
August 2024: PR for Accounting Growth

Beginner’s Guide: In a competitive market, a well-executed PR strategy can set your accounting firm apart, showcasing your expertise, achievements and commitment to excellence. If you’re looking to dip your toes into the PR pool, this article highlights three steps to help you get started.

Seasoned Marketer: Public relations can be a challenging task for any marketing team, especially a team of accounting marketers. And let’s face it: accounting isn’t the most glamorous industry. So when you want to tackle the job of public relations, where do you start? What is newsworthy? What do you include in a pitch? How do you develop relationships with the media? Find out in this article.

Business Development: Your business developers and brand ambassadors are doing more than just shaking hands and exchanging business cards — they’re gathering intelligence, building alliances and discovering new opportunities. But are you fully capitalizing on this potential? Click here to learn more about the ways that you can leverage your outward-facing roles to help drive media relations that are both impactful and enduring for your firm.

Articles of Interest: Creating a public relations (PR) plan involves leveraging various tools and resources to maximize effectiveness. Here are some articles discussing platforms and resources that can help in creating and managing an effective PR plan.

Meet a Member: This month, we’re getting to know Beth More, Senior Marketing Director at Grassi Advisors. Check out our August Meet a Member to learn more about Beth and her unique insights into the realm of public relations and crisis management!

July New Members

April Hoelscher, RKL LLP
Bec Morris, Barnes Dennig
Brett MacDonald, Introhive
Camille Sanford, Warren Averett, LLC
Daniel Bishop, BeachFleischman PLLC
Kaelin Nelson, Rea & Associates, Inc.
Mandie Fry, Rea & Associates, Inc.
Mario Ogu, CPA.com