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Business Development Roundtable: Social Selling on LinkedIn – how everyone at your firm can use LinkedIn to drive new business

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October 4, 2022 @ 12:30 pm - 1:30 pm EDT

LinkedIn is the world’s largest professional networking platform with more than 800 million users in 200 countries. LinkedIn’s mission is to “connect the world’s professionals to make them more productive and successful”. Join the AAM Business Development committee for a discussion and to share ideas for how your firm can use LinkedIn to drive new business.

This practical session will include:

  • Developing a LinkedIn profile to market and strengthen a personal brand
  • Leveraging LinkedIn’s features to grow a network and help identify target audiences
  • Writing a powerful connection request message to connect with contacts
  • Converting contacts into prospects
  • Generating sales leads
  • Closing new business

Speakers

Alex Egan – Director, Broker-Dealer & Investment Advisor Services, Kaufman Rossin

 

 

Adam Klein – Chief Growth Officer, Bennett Thrasher

 

 

Alex Drost – Founder & CEO, Connection Builders

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The Association for Accounting Marketing (AAM) is an association of accounting firm professionals who impact a firm’s growth and sustainability. Members include marketers, business developers, CPAs, firm administrators and businesses that serve the accounting industry. Through industry-leading networking, educational resources and thought leadership, AAM elevates the stature of practice growth, focusing on growing people and, hence, the accounting practices that employ them.