AAM High! Webinar: Techniques for Marketing Authenticity: Being Human!

As techniques for marketing dive more deeply into digital channels and automation, the messaging must remain emotionally engaging and uniquely human. This webinar will explore what marketing authenticity means by addressing brand voice, behaviors and anti-behaviors in our communications channels and how to navigate slop. This is the webinar for bridging between AI efficiency and human connection. Bring your questions about internal marketing authenticity within your firms as well as how to showcase the humanity of your people across marketing channels.

Speakers

Dawn Wagenaar

Dawn Wagenaar is a brand strategist and principal of Ingenuity Marketing Group in St. Paul, Minnesota. Dawn consults on branding as the foundation of firm marketing and growth through research, fractional marketing and analysis of results. She is a past board member of AAM national and currently serves on the programming committee. Her humanity shines through on social media and at conferences as someone who likes to have fun, maintain longtime friend connections and take care of her family, including her two goldens.

Christine Nelson 

Christine Nelson is a communications consultant for Ingenuity Marketing Group, and she leads strategies for persuasive marketing content. Her favorite work is elevating the authentic reputation of her clients. Christine supports outsourced marketing research, PR, content and crisis communications for professional service firm leaders. Her humanity is defined by harmony with living things, from people to animals, plants and creatures. Her newest hobby is rescuing earthworms after rainstorms.