AAM High! Webinar: The Expert Engagement Playbook: How to Guide Your Firm’s SMEs to Exceptional Visibility

Building visibility for your firm is a major challenge, and your experts are key to accelerating it. Yet, engaging them often feels like an uphill battle against the billable hour. The truth is, your experts are not avoiding marketing; they’re simply waiting for a guide. Join Austin McNair, Head of Marketing at Hinge, and Jory Leeper, National Industry Marketing Leader at Sorren, for a session that offers a better way forward. We’ll reframe your role from a content chaser to a trusted mentor, revealing insights that many firms use to guide their experts from obscurity to prominence.

Speakers

Austin McNair, Hinge Marketing

Austin McNair is the Head of Marketing at Hinge where he helps guide clients through the complexities of modern marketing. Central to Hinge’s research and content marketing strategy, Austin is also the host of Hinge’s podcast Spiraling Up. Austin will be speaking next month at AAM Summit!

Jory Leeper, Sorren 

Jory Leeper is the National Industry Marketing Leader at Sorren, responsible for developing and executing marketing initiatives that support clients and prospects across all industries. He collaborates with sector leaders and service teams to deliver insights, thought leadership, and resources that help clients navigate challenges, seize opportunities, and make informed business decisions.

Prior to joining Sorren, Jory was a marketing executive supporting a portfolio of industrial and service-based businesses, where he led strategy and positioning to drive awareness and growth. He also brings extensive experience from his time at a top 10 U.S. public accounting firm, where he gained deep insight into client engagement, industry dynamics, and professional services strategy.

With experience in client engagement, marketing strategy, and industry events, Jory ensures that Sorren’s messaging, programs, and content are aligned with client needs and market trends. He is passionate about creating meaningful connections and translating expertise into actionable guidance that helps clients gain clarity and confidence in their business decisions.

Outside of work, Jory enjoys studying history and exploring the outdoors through backpacking, canoeing, and other adventure activities.